Course Name Code Semester T+U Hours Credit ECTS
Ways Of Seeing, Visual Culture and Modernity IHR 517 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. YUSUF ADIGÜZEL
Course Lecturers Prof.Dr. YUSUF ADIGÜZEL,
Course Assistants
Course Category
Course Objective

Grasping the cultural and the economical dimensions of act of seeing and image as a product.


Course Content

Criticising the dominant and the alternative ways of seeing historically.


# Course Learning Outcomes Teaching Methods Assessment Methods
1 Comprehends the process of modernization. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Grasps visual culture in a historical point of view. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Understands that the act of seeing is an ideological process. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Historical frame of modernity
2 Historical frame of modernization
3 Ways of seeing: Central perspective
4 Alternative ways of seeing: Iconography and Miniature
5 Visual Culture and Image Culture
6 Mass Communication and Image Culture
7 New Media and Image Culture
8 The transformation of publicity and privacy
9 Urban and Urban Renewal
10 Cybrid Spaces and Cyborgs
11 Presentations
12 Presentations
13 Presentations
14 Course Overview
Course Notes <p>Zygmunt Bauman, K&uuml;reselleşme, İstanbul: Ayrıntı Yayınları; Zygmunt Bauman Siyaset Arayışı, İstanbul: Metis; David Harvey, Postmodernliğin Durumları, İstanbul: Metis Yayınları; David Harvey, Asi Kentler, İstanbul: Ayrıntı Yayınlar; Richard Sennett, Ten ve Taş, İstanbul: Metis Yayınları; Richard Sennett, Kamusal İnsanın &Ccedil;&ouml;k&uuml;ş&uuml;, İstanbul: Ayrıntı, Pavel Florenski, Tersten Perspektif, İstanbul: Metis Yayınları, Erwin Panovsky, Perspektif, İstanbul: Metis Yayınları; Banu Mahir, Osmanlıda Minyat&uuml;r Sanatı, İstanbul: Kabalcı Kitabevi; Jacques Ranciere, &Ouml;zg&uuml;rleşen Seyirci, İstanbul: Metis Yayınları; Jacques Ranciere, G&ouml;r&uuml;nt&uuml;lerin Yazgısı, İstanbul: Versus Yayınları; Chris Hovells, Visual Culture, Malden: Blackwell.</p>
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Sözlü Sınav 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 10 10
Oral Examination 1 10 10
Final examination 1 20 20
Total Workload 168
Total Workload / 25 (Hours) 6.72
dersAKTSKredisi 7