Course Name Code Semester T+U Hours Credit ECTS
Political Communication Campaigns IHR 509 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. METİN IŞIK
Course Lecturers Prof.Dr. METİN IŞIK,
Course Assistants
Course Category
Course Objective

Inquiring and discussing the process of politic campaigns and designing a new campaign.

Course Content

Studying on the politic campaigns through historical point of view and designing a campaign

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Grasps the political processes. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Recognizes the politic actors.
3 Discusses the politic production process and practices
Week Course Topics Preliminary Preparation
1 Historical frame
2 Political Institutions
3 Political Actors
4 Political Communication 1
5 Political Communication 2
6 Propaganda
7 Case Studies
8 Campaign Planning
9 Campaign Planning
10 Presentations
11 Presentations
12 Presentations
13 Presentations
14 General Review
Course Notes <p>Aysel AZİZ, Siyasal İletişim</p> <p>Metin Işık, T&uuml;rkiye ve D&uuml;nya Bağlamında Kitle İletişim Sistemleri<br /> Eser K&ouml;ker, Politikanın İletişimi, İletişimin Politikası,<br /> Mahmut OKTAY, Politikada Halkla İlişkiler<br /> Ahmet KALENDER, Siyasal İletişim, Se&ccedil;menler ve İkna Stratejileri</p>
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
2. Ara Sınav 50
4. Ödev 15
1. Kısa Sınav 20
3. Sözlü Sınav 15
Total 100
5. Yıl İçinin Başarıya 50
6. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Final examination 2 15 30
Quiz 1 10 10
Assignment 1 15 15
Oral Examination 1 10 10
Total Workload 176
Total Workload / 25 (Hours) 7.04
dersAKTSKredisi 7