| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Integrated Marketıng Communıcatıons | IHR 525 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN |
| Dersi Verenler | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | This course is designed to teach students integrated marketing communications in depth. |
| Dersin İçeriği | This course includes marketing communication elements such as advertising, sales promotion, public relations, personal selling, and the integrated marketing communication theories, concept and applications. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To provide students with an in-depth understanding of integrated marketing concepts, principles, and terminology | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Oral Exam, Homework, |
| 2 | To understand the role of integrated marketing communications in an organisation | Drilland Practice, Discussion, Question-Answer, Lecture, | Homework, Oral Exam, Testing, |
| 3 | To analyze the relationship of five elements of the promotional mix | Drilland Practice, Discussion, Question-Answer, Lecture, | Homework, Oral Exam, Testing, |
| 4 | To understand the planning, implementation, and evaluation process of marketing communications | Drilland Practice, Discussion, Question-Answer, Lecture, | Homework, Oral Exam, Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to Integrated Marketing Communication | |
| 2 | Purchasing Behaviours | |
| 3 | Brand Management | |
| 4 | Integrated Marketing Communication Planning Process | |
| 5 | Integrated Marketing Communications Tools | |
| 6 | Integrated Marketing Communication Tools-2 | |
| 7 | Integrated Marketing Communication Tools -3 | |
| 8 | Integrated Marketing Communication Tools -4 | |
| 9 | Digital Marketing | |
| 10 | Social Media | |
| 11 | Database marketing | |
| 12 | Customer Relationship Management | |
| 13 | Setting Budgets | |
| 14 | Creativity and Integrated Marketing Communication |
| Kaynaklar | |
|---|---|
| Ders Notu | Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005 Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Donald Baack, Nobel Akademik Yayıncılık, 7. Basım,2016 Marketing Management’, Philip Kotler & Kevin Lane Keller, 13thedition , Pearson Prentice Hall, 2009 - ‘The Fundamentals and Practice of Marketing’, John Wilmshurst &Adrian Mackay, 4th edition, Butterworth Heinemann,2002 Pazarlama İlkeleri’, Prof. Dr. İsmet Mucuk, 16. Basim, Türkmen Kitabevi, 2007 Pazarlama İletişimi Yönetimi, Yavuz Odabaşı, Mine Oyman, MediaCat, 2012 Bütünleşik Pazarlama İletişimi -İzzet Bozkurt,MediaCat,2006 |
| Ders Kaynakları | Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005 Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Donald Baack, Nobel Akademik Yayıncılık, 7. Basım,2016 Marketing Management’, Philip Kotler & Kevin Lane Keller, 13thedition , Pearson Prentice Hall, 2009 - ‘The Fundamentals and Practice of Marketing’, John Wilmshurst &Adrian Mackay, 4th edition, Butterworth Heinemann,2002 Pazarlama İlkeleri’, Prof. Dr. İsmet Mucuk, 16. Basim, Türkmen Kitabevi, 2007 Pazarlama İletişimi Yönetimi, Yavuz Odabaşı, Mine Oyman, MediaCat, 2012 Bütünleşik Pazarlama İletişimi -İzzet Bozkurt,MediaCat,2006 |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 70 |
| 1. Ödev | 10 |
| 1. Sözlü Sınav | 10 |
| 2. Sözlü Sınav | 10 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 30 | 30 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 30 | 30 |
| Oral Examination | 2 | 5 | 10 |
| Toplam İş Yükü | 176 | ||
| Toplam İş Yükü / 25 (Saat) | 7,04 | ||
| Dersin AKTS Kredisi | 7 | ||