Course Name Code Semester T+U Hours Credit ECTS
Public Relations IKY 212 4 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi KAZIM MERT
Course Lecturers Dr.Öğr.Üyesi KAZIM MERT,
Course Assistants Ass. Semih Ergelen
Course Category
Course Objective Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and mission of a company, but also any product or services that are offered. With this lesson to learn the core knowledge that you need to know about public relations and the benefits that come with it.
Course Content Give information about Public Relations Teories, Public Relations Exercises and Relationship with Public Relations and Other Diciplines etc..
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Fundamental Conception Lecture, Question-Answer, Discussion, Homework,
2 Diachronic (Public Relations) Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Homework,
3 Public Relations Teories Lecture, Question-Answer, Discussion, Testing,
4 Public Relations Exercises Lecture, Question-Answer, Discussion, Role Playing, Case Study, Homework,
5 Relationship with Public Relations and Other Diciplines Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, Testing,
6 Crisis Management Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Brain Storming, Project / Design,
Week Course Topics Preliminary Preparation
1 Fundamental Conception Lecture Notes
2 Diachronic (Public Relations) Lecture Notes
3 Public Relations Teories Lecture Notes
4 Public Relations Exercises Lecture Notes
5 Propaganda Lecture Notes
6 Press Release Lecture Notes
7 Relationship with Public Relations and Other Diciplines Lecture Notes
8 Crisis Management Lecture Notes
9 Mid Term Exam
10 Perception Management Lecture Notes
11 Ascendance Management Lecture Notes
12 The Case Study 1
13 The Case Study 2
14 Result
Resources
Course Notes Lecture Notes (Abis)
Course Resources Lecture Notes
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Having adequte scientific knowledge of Human Resources Management, basic business concepts and other social sciences X
2 Thinking critically and analytically X
3 Having knowledge of communication and information technologies X
4 In-depth understanding of the research process and application of a range of research techniques into studies, researches and projects X
5 In-depth understanding of usage of Human Resources Management and other social sciences theoretical and applied knowledge together. X
6 Ability to interpret basic Business concepts from Human Resource Management perspective X
7 Ability to implement basic HRM responsibilities in institutions such as HR Planning and staffing, labor relations, occupational healthy and safety, training planning, performance and rewards management, career planning, employment and interview techniques and legal HR issues X
8 Implementing quality process approach into HRM process by considering institutional development, internal and external customer satisfaction; in case of need, having sense of responsibility making contribution for problem solving and continuous development and process excellence ability by problem identification, goal setting, reorganisation and change management skills X
9 Management of resources and assets by considering budgetary, financial and legal issues; management of projects/operations with the ability of planning, implementation, and auditing; Having skills on management of self and other people X
10 Enriching result oriented working approach with continous learning approach X
11 Strong oral and written communication skills and ability to present ideas and information effectively X
12 Being good at one foreign language, ability to communicate written and orally X
13 Ability to work with people of various cultural and educational background by valuing team work, developing emphathy and listening skills X
14 Being conscious on social, academic and professional ethical values X
15 Development of critical theoretical appreciation of ´how´, ´why´ and ´where´ HRM contributes to and supports employee and societal development, and implementing these approach for applied and graduate projects and working life X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 30
1. Performans Görevi (Uygulama) 10
1. Performans Görevi (Seminer) 10
Total 100
1. Final 50
Total 50
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 5 5
Quiz 2 5 10
Assignment 1 5 5
Total Workload 132
Total Workload / 25 (Hours) 5.28
dersAKTSKredisi 5