| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Servıce Marketıng | ISL 315 | 5 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. EMRE YILDIRIM |
| Dersi Verenler | Doç.Dr. EMRE YILDIRIM, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | The aim of this course is to explain students fundamental concepts in service marketing, service marketing mix elements, and what service businesses should do about |
| Dersin İçeriği | This course consists of teaching, definition of service marketing, analyzing environmental conditions that affect service marketing business and explaining service marketing mix which is service marketing elements |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Explains basic concepts and topics concerning services marketing | Lecture, Question-Answer, Discussion, Self Study, | Testing, |
| 2 | Analyses and forms the services marketing mix | Lecture, Question-Answer, Discussion, Case Study, | Testing, Oral Exam, Homework, |
| 3 | Makes synthesis on the concepts of service quality, suctomer expectations and customer satisfaction and make some suggestion in relation to marketing practices | Lecture, Discussion, Case Study, Self Study, | Testing, Oral Exam, |
| 4 | Understands the concept of product design in services and formulates service design practices for various service sectors | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, Project / Design, |
| 5 | Makes analysis regarding supply and demand management for services and forms marketing strategies in light of these analyse | Lecture, Discussion, Case Study, Self Study, | Testing, Homework, |
| 6 | Explains the fundamental concepts in relation to pricing decisions in services industry and able to develop pricing strategies | Lecture, Question-Answer, Discussion, Self Study, | Testing, Oral Exam, Homework, |
| 7 | Understands the SERVICESCAPE concept and applies it | Lecture, Discussion, Case Study, Self Study, | Oral Exam, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to service marketing | |
| 2 | Customer Satisfaction and service quality | |
| 3 | Customer expectations management | |
| 4 | Consumer behavior and perceptions of service quality | |
| 5 | Service cape in service offer | |
| 6 | Product concept in service marketing | |
| 7 | New service design | |
| 8 | Midterm Exam | |
| 9 | Pricing in service marketing | |
| 10 | Yield management | |
| 11 | Supply management in service sector | |
| 12 | Demand management in service sector | |
| 13 | Customer retention ways | |
| 14 | Case studies |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Interprets and applies theoretical and practical information about HRM in sample situations. | ||||||
| 2 | Interprets and applies the knowledge of other relevant disciplines from the perspective of HRM | X | |||||
| 3 | Makes a versatile and critical evaluation in the process of obtaining and using information | ||||||
| 4 | Designs and implements research related to the field. | X | |||||
| 5 | Uses different development channels effectively. | ||||||
| 6 | Communicates effectively when working with others | X | |||||
| 7 | Acts in accordance with social, academic and professional ethical values. | ||||||
| 8 | Makes suggestions for the development of sensitive working environments on diversity management. | ||||||
| 9 | Experiences the gains they have acquired practically through internships. | ||||||
| 10 | Analyzes the Human Resources practices of the institutions where they do internship and provides them feedback. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| 1. Ödev | 30 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Performance Task (Laboratory) | 1 | 20 | 20 |
| Quiz | 1 | 20 | 20 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 124 | ||
| Toplam İş Yükü / 25 (Saat) | 4,96 | ||
| Dersin AKTS Kredisi | 5 | ||