Course Name Code Semester T+U Hours Credit ECTS
Pr and Advertising In Virtual Enviroment HIR 306 6 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Doç.Dr. TUĞÇE BORAN
Course Lecturers Doç.Dr. TUĞÇE BORAN,
Course Assistants
Course Category
Course Objective The goal of this course is to give students an adoption about the importance of the virtual environment in Public Relations.
Course Content Public relations practices in the preparation and management of the virtual environment to assimilate the principles.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Describe the elements of virtual environment. Question-Answer, Discussion, Drilland Practice, Case Study, Project Based Learning, Testing, Homework,
2 Use the social media application in PR effectively. Drilland Practice, Demonstration, Group Study, Case Study, Self Study, Project Based Learning, Testing, Homework,
3 Know the importance of interaction in PR. Lecture, Question-Answer, Group Study, Case Study, Problem Solving, Testing, Homework,
4 Recognize the importance role of the ads in social media. Case Study, Problem Solving, Project Based Learning, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to the Course
2 New approaches coming with Virtual Environment and Application Types
3 Traditional Apps and Compare With Virtual Media
4 Blogging and Micro Blogging
5 The Importance of Web Sites Interface for PR
6 In An Ideal Web Site What We Need?
8 Examples from PR in Virtual Media I
9 Examples from PR in Virtual Media II
10 Online Advertising Examples I
11 Online Advertising Examples II
12 Student Project Presentations I
13 Student Project Presentations II
14 Student Project Presentations III
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Kısa Sınav 40
1. Ödev 20
2. Ödev 20
3. Ödev 20
Total 100
1. Yıl İçinin Başarıya 40
1. Final 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Final examination 1 20 20
Assignment 1 15 15
Oral Examination 1 15 15
Total Workload 171
Total Workload / 25 (Hours) 6.84
dersAKTSKredisi 5