Course Name Code Semester T+U Hours Credit ECTS
Advertising History HIR 003 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective

This course covers the development of advertising.

Course Content

The birth of advertising in the world, , the development of advertising throughout history

# Course Learning Outcomes Teaching Methods Assessment Methods
1 learning the development of advertising Throughout history Lecture, Question-Answer, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
2 learning the impact of communication tools on advertising Lecture, Question-Answer, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
3 To evaluate the development of the global advertising and advertising strategies Lecture, Question-Answer, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Resources
Course Notes
Course Resources

' Şimdi Reklamlar', Müge Elden, Sinem Yeygel, Özkan Ulukök

'Reklam ve Reklamcılık', Müge Elden

' Reklamcılık, Kavramlar, Kararlar, Kurumlar', Müge Elden, Füsün Kocabaş

' Adland- A global history of advertising', Mark Tungate

İletişim tarihi : teknoloji-kültür-toplum, David Crowley-Paul Heyer

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
2. Ödev 8
1. Ödev 8
1. Proje / Tasarım 50
1. Kısa Sınav 34
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 2 5 10
Final examination 1 20 20
Total Workload 125
Total Workload / 25 (Hours) 5
dersAKTSKredisi 5