Course Name Code Semester T+U Hours Credit ECTS
Healthcare Communication HIR 022 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. METİN IŞIK
Course Lecturers Prof.Dr. METİN IŞIK,
Course Assistants
Course Category
Course Objective

Age is one of our favorite profession of public relations are important, but, expressed as the difference between being ordinary. In this context, the institutions that good public relations are having a positive image. Improving the quality of health services and public relations activities to ensure customer satisfaction is directly proportional to the effectiveness. In other words, effective and successful public relations activities in improving the quality of health care services plays a key role.

Course Content

Introduction to Health Communication, Health Communication What is?

As an interdisciplinary field of Health Communication, Health Communication features

Health Communication Theories and Models

Health Communication Theories and Models

Health Communication Campaign Process

Other issues related to Health Communication

Risk Communication, Media Advocacy

Health Literacy, Critical Health Communication

Media and Health

Health Communications and Ethics

Interpersonal Communication Perspective of Health Communication

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Discuss the importance of media in the works of public relations. Lecture, Discussion, Testing, Homework,
2 Describe the functions of PR in the health business. Lecture, Discussion, Testing, Homework,
3 Know the technics of using for PR Lecture, Discussion, Testing, Homework,
4 Indicates the importance of public relations in health care. Lecture, Discussion, Testing, Homework,
5 Describe the notion of PR. Lecture, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to Health Communication, What is Health Communication?
2 As an interdisciplinary field of Health Communication, Health Communication features
3 Health Communication Theories and Models
4 Health Communication Theories and Models
5 Health Communication Campaign Process
6 The Importance of PR in Health Care Business
7 Public Relations Organisation of in Health Care:   The Role of Public Relations Unit of the Hospital and Position
8 The Qualifications of PR expert in Health Care
9 QUIZ
10 Duties of the Public Relations Specialist in Hospital
11 Media and Health
12 Health Communications and Ethics
13 Interpersonal Communication Perspective of Health Communication
14 Project Presentation
Resources
Course Notes <p>IŞIK, Metin: &quot;Sağlık Kuruluşlarında Halkla İlişkiler&quot; Ders Notları, Sakarya, 2013.</p>
Course Resources

Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel

Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat

Tabak, Ruhi Selçuk, (1999), Sağlık İletişimi, İstanbul: Literatür

Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531

Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), “Medya ve Sağlık: Patolojik Bir İlişki”, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.

Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA

Week Documents Description size
0 SAĞLIK İLETİŞİMİ SUNUM TARİHLERİ 0.11 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Proje / Tasarım 10
1. Sözlü Sınav 30
1. Ödev 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 2 15 30
Final examination 1 20 20
Total Workload 123
Total Workload / 25 (Hours) 4.92
dersAKTSKredisi 5