| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Healthcare Communication | HIR 022 | 0 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. METİN IŞIK |
| Course Lecturers | Prof.Dr. METİN IŞIK, |
| Course Assistants | |
| Course Category | |
| Course Objective | Age is one of our favorite profession of public relations are important, but, expressed as the difference between being ordinary. In this context, the institutions that good public relations are having a positive image. Improving the quality of health services and public relations activities to ensure customer satisfaction is directly proportional to the effectiveness. In other words, effective and successful public relations activities in improving the quality of health care services plays a key role. |
| Course Content | Introduction to Health Communication, Health Communication What is? As an interdisciplinary field of Health Communication, Health Communication features Health Communication Theories and Models Health Communication Theories and Models Health Communication Campaign Process Other issues related to Health Communication Risk Communication, Media Advocacy Health Literacy, Critical Health Communication Media and Health Health Communications and Ethics Interpersonal Communication Perspective of Health Communication |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Discuss the importance of media in the works of public relations. | Lecture, Discussion, | Testing, Homework, |
| 2 | Describe the functions of PR in the health business. | Lecture, Discussion, | Testing, Homework, |
| 3 | Know the technics of using for PR | Lecture, Discussion, | Testing, Homework, |
| 4 | Indicates the importance of public relations in health care. | Lecture, Discussion, | Testing, Homework, |
| 5 | Describe the notion of PR. | Lecture, Discussion, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction to Health Communication, What is Health Communication? | |
| 2 | As an interdisciplinary field of Health Communication, Health Communication features | |
| 3 | Health Communication Theories and Models | |
| 4 | Health Communication Theories and Models | |
| 5 | Health Communication Campaign Process | |
| 6 | The Importance of PR in Health Care Business | |
| 7 | Public Relations Organisation of in Health Care: The Role of Public Relations Unit of the Hospital and Position | |
| 8 | The Qualifications of PR expert in Health Care | |
| 9 | QUIZ | |
| 10 | Duties of the Public Relations Specialist in Hospital | |
| 11 | Media and Health | |
| 12 | Health Communications and Ethics | |
| 13 | Interpersonal Communication Perspective of Health Communication | |
| 14 | Project Presentation |
| Resources | |
|---|---|
| Course Notes | <p>IŞIK, Metin: "Sağlık Kuruluşlarında Halkla İlişkiler" Ders Notları, Sakarya, 2013.</p> |
| Course Resources | Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat Tabak, Ruhi Selçuk, (1999), Sağlık İletişimi, İstanbul: Literatür Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531 Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), “Medya ve Sağlık: Patolojik Bir İlişki”, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38. Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 40 |
| 1. Proje / Tasarım | 10 |
| 1. Sözlü Sınav | 30 |
| 1. Ödev | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 2 | 15 | 30 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 123 | ||
| Total Workload / 25 (Hours) | 4.92 | ||
| dersAKTSKredisi | 5 | ||