Course Name Code Semester T+U Hours Credit ECTS
Advertising Photography HIR 013 0 3 + 2 4 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. MELİH ZAFER ARICAN
Course Lecturers
Course Assistants
Course Category
Course Objective The aim of this course is giving the main principles of advertisement photography and usage of natural and artificial light
Course Content Advertising, advertising photography, tools and theoretical information about the application to display and use of the applications. Display advertising photo shooting techniques. Photographing an object with being respectful to its nature and usage of creatve techniques.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Can apply main principles of advertisement and presentation. Lecture, Drilland Practice, Motivations to Show, Testing, Homework, Project / Design, Performance Task,
2 Can interprete advertisement and presentation photos. Lecture, Question-Answer, Discussion, Demonstration, Motivations to Show, Case Study, Lab / Workshop, Testing, Homework, Project / Design,
3 Can use light sources in advertisement and presentation photograpy Lecture, Drilland Practice, Motivations to Show, Case Study, Self Study, Testing, Homework, Project / Design,
4 Can adept an issue on advertisement photos. Lecture, Demonstration, Motivations to Show, Case Study, Testing, Homework, Project / Design, Performance Task,
5 Can improve diffent techniques and get experimental results Lecture, Drilland Practice, Demonstration, Motivations to Show, Lab / Workshop, Project Based Learning, Testing, Homework, Project / Design,
6 Can relate different arts Lecture, Demonstration, Motivations to Show, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction, what is the product and the use of photo
2 Product photo for commercial purposes, use of the advertising industry and examples from around the world
3 Product photo shoot Preparation
4 Usage of light in Advertisement photography
5 Usage of natural inlight in advertisement photography
6 Using of artificial light
7 Using of comlicated lights, stillife panel study
8 Lighting in portrait
9 Product of the metal surface gravity of the liquid and glass products
10 Reproduction techniques,warm Light and Light of the product in a different color temperature to use in shooting
11 Work practice, assessment
12 Work practice, assessment
13 Work practice, assessment
14 Work practice, assessment
Course Notes
Course Resources Pro-Lighting, A Guide to Professional lighting techniques, ISBN: 2-88046-322-X
Child, John-Galer. Photographic Lighting, Oxford:Focal Press, 2000.
Grey, Christopher. Master Lighting Guide For Portrait Photographers, Amherst Media, 2004
Hicks,Roger., Schultz, Frances. Photographing People: Portraits, Fashion, Glamur, Rotovision, 2006.
Hicks,Roger.,Nisperos, Christopher. Hollywood Portraits, Rotovision 2007.
Hicks,Roger., Schultz, Frances. Pro Lighting-Still Life A Guide Professional Lighting Tecniques, Rotovision, 2001.
Osman Ürper, Reklam Fotoğrafçılığı, Say Yayınları - İstanbul, ISBN 978-975-605-02-0096-6
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 20
1. Ödev 20
2. Ödev 20
3. Ödev 20
4. Ödev 20
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 5 80
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 4 3 12
Final examination 1 3 3
Total Workload 137
Total Workload / 25 (Hours) 5.48
dersAKTSKredisi 5