| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Critical Communication Theories | HIR 511 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. METİN IŞIK |
| Course Lecturers | Prof.Dr. METİN IŞIK, |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | It is aimed to examine, knowing that communication is a interdisciplinary science,theories, models and approaches up to the present. |
| Course Content | In this couse the goal is to provide learners communicative theories, models and approaches. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Comprehend the basic approaches to the communication. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Get knowledge about communcation theories. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Conceptual Framework: Mass, Mass Culture and Modernism | |
| 2 | Basic Approaches to the communication: Mainstream and Critical Approaches | |
| 3 | Formation of Critical Theories | |
| 4 | Frankfurt School | |
| 5 | Frankfurt School | |
| 6 | Frankfurt School | |
| 7 | Frankfurt School | |
| 8 | Midterm | |
| 9 | Constructivist Media Studies | |
| 10 | Constructivist Media Studies | |
| 11 | Constructivist Media Studies | |
| 12 | Post Structuralism | |
| 13 | Political Economy Approach | |
| 14 | Discussion and Evaluation |
| Resources | |
|---|---|
| Course Notes | <p>Metin Işık, Kitle İletişim Teorileri, </p> |
| Course Resources | İrfan Erdoğan ve Korkmaz alemdar, Öteki Kuram Konca Yumlu, Kitle İletişim Kuram ve Araştırmaları, Nam Basım, |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 20 |
| 1. Ara Sınav | 40 |
| 1. Sözlü Sınav | 20 |
| 1. Kısa Sınav | 20 |
| Total | 100 |
| 6. Final | 50 |
| 5. Yıl İçinin Başarıya | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 15 | 15 |
| Final examination | 1 | 15 | 15 |
| Oral Examination | 1 | 10 | 10 |
| Total Workload | 161 | ||
| Total Workload / 25 (Hours) | 6.44 | ||
| dersAKTSKredisi | 6 | ||