| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Opinion Research and Spss | HIR 502 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. AYTEKİN İŞMAN |
| Course Lecturers | |
| Course Assistants | |
| Course Category | |
| Course Objective | The goal of this course is to provide learners to get the research methods public opinion research. Also used to perform data analysis in public opinion research using SPSS (Package for the Social Sciences Programme) aims to teach good. |
| Course Content | Types of research. methods and techniques of social research. scientific research. marketing research. public opinion surveys. data analysis and interpretation. social statistics. statistical techniques. SPSS. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Identify the types of research | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Identify the methods and techniques of social research | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Identify public opinion research | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Design research | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 5 | Makes data analysis with SPSS | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Basic Concepts | |
| 3 | Types of Research | |
| 4 | Public opinion research | |
| 5 | Design research | |
| 6 | Methods and techniques in public opinion research | |
| 7 | Applied public opinion research | |
| 8 | Introduction to Social Statistics | |
| 9 | Midterm | |
| 10 | SPSS, Data Coding and Analysis | |
| 11 | T-testi, Anova | |
| 12 | Chi-square | |
| 13 | Regression analysis | |
| 14 | Factor analysis |
| Resources | |
|---|---|
| Course Notes | 1- Celinda C. Lake, Pat Callbek Harper, Kamuoyu Araştırmaları, Eğitim Akademi.<br>2- Hasan Hüseyin Taylan, ?Sosyal İstatistik Ders Notları?, 2013. |
| Course Resources | 1- Niyazi Karasar, Bilimsel Araştırma Yöntemi, Nobel, 2013. 2- Kolektif, Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları, Sakarya Kitabevi, 2005. 3- W. L. Neuman, Toplumsal Araştırma Yöntemleri, Yayınodası Yay., 2013. 4- İ. Esen Yıldırım, Kamuoyu Araştırmaları ve Su Tüketim Bilinci Üzerine Uygulamalar, Seçkin Yayıncılık, 2010. |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 40 |
| 1. Proje / Tasarım | 40 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Project / Design | 1 | 20 | 20 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 146 | ||
| Total Workload / 25 (Hours) | 5.84 | ||
| dersAKTSKredisi | 6 | ||