Course Name Code Semester T+U Hours Credit ECTS
Media and Communication Technologies SAU 703 0 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. AHMET ESKİCUMALI
Course Lecturers Prof.Dr. AHMET ESKİCUMALI,
Course Assistants
Course Category
Course Objective

This course will introduce fundamental concepts in media and communication, and their applications to students.

Course Content

This is the introductory course for media and communication fundamentals. After discussing definitions of communication, mass communication, media and culture; forms like books, newspapers, magazines, television, radio, video games, internet and their supporting sectors public relations and advertisement will be reviewed.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Will discuss fundamental concepts of media and communication. Lecture, Testing, Homework,
2 Will realize the importance of role of culture in communication. Lecture, Testing, Homework,
3 Will be able to critically approach and evaluate text of media. Lecture, Testing, Homework,
4 Will develop a skillset which will make them media literate. Lecture, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction
2 Introduction to Mass Communication I
3 Introduction to Mass Communication II
4 Forms of media: Books
5 Forms of Media: Newspapers
6 Forms of Media: Magazines
7 Forms of Media: Film
8 Forms of Media: Radio and Television
9 Forms of Media: Videogames
10 Forms of Media: The Internet
11 Supporting Industries I: Public Relations
12 Supporting Industries II: Advertising
13 Topics of discussion
14 Final Review
Course Notes <p>Baran, Stanley J. (2012) Introduction to Mass Communication: Media Literacy and Culture (Seventh Edition). New York: McGraw-Hill</p>
Course Resources
Week Documents Description size
0 Yeni Medya.ppt-Son 8.49 MB
0 medyaya eleştirel açıdan bakmak (1) 0.21 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Kısa Sınav 10
1. Ödev 40
2. Kısa Sınav 10
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 2 1 2
Assignment 1 3 3
Final examination 1 25 25
Total Workload 125
Total Workload / 25 (Hours) 5
dersAKTSKredisi 5