Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Principles Of Marketing | ISL 201 | 3 | 3 + 0 | 3 | 4 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Compulsory |
Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
Course Lecturers | Arş.Gör.Dr. AYŞEGÜL KARATAŞ, |
Course Assistants | |
Course Category | Available Basic Education in the Field |
Course Objective | The main objective of the course is to teach the basic concepts of marketing and its function in the business as a unit. In line with this aim, it is aimed to create an effective marketing approach by considering the environmental factors, understanding the target consumers / customers, adapting an appropriate marketing mix. |
Course Content | The course covers the framework of the concept of marketing, consumer behavior, elements of the marketing mix and sub-branches of marketing. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Describes and gives examples for the basic concepts regarding marketing | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, | Homework, |
2 | Explains the concept of market environment, analyzes the constituents of the market environment and determine their implications for marketing management for the marketing management | Lecture, Discussion, Brain Storming, Case Study, | Homework, |
3 | Explains the causes of consumer behavior and derives some consclusions for the marketing management | Lecture, Question-Answer, Discussion, | Homework, |
4 | Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection | Lecture, Question-Answer, | Homework, |
5 | Analyzes the marketing activities of a business and desingnes the marketing program | Lecture, Question-Answer, Case Study, | Homework, |
6 | Evaluates and analyszes recent developments and changes taking place in the markets with a strategic and rational perspective and designes marketing programs | Lecture, Question-Answer, Case Study, | Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Marketing Concept and Function of Marketing | Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Pazarlama ilkeleri ve yönetimi. Beta. |
2 | Market and Marketing Environment | Unit 3 - Ünite 3 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
3 | Market Segmentation and Target Market | Unit 7- Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
4 | Positioning | Unit 8 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
5 | Consumer Markets vs Industrial Markets | Unit 5 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
6 | Marketing Management | Unit 9 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
7 | Marketing Mix - Product | Unit 10 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
8 | Brand Management | Unit 11 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
9 | New Product Development | Unit 12 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
10 | Marketing Mix - Price | Unit 13 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
11 | Marketing Strategies | Unit 14 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
12 | Marketing Mix - Promotions and Marketing Communication | Units 15 & 16 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
13 | Marketing Mix- Place | Units 17 & 18 - Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. |
14 | Case Studies |
Resources | |
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Course Notes | |
Course Resources | Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2016). Pazarlama ilkeleri ve yönetimi. Beta. Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. Pearson. |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 20 |
1. Ara Sınav | 50 |
2. Ödev | 15 |
3. Ödev | 15 |
Total | 100 |
1. Final | 40 |
1. Yıl İçinin Başarıya | 60 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
Hours for off-the-classroom study (Pre-study, practice) | 14 | 2 | 28 |
Final examination | 1 | 20 | 20 |
Assignment | 1 | 20 | 20 |
Total Workload | 110 | ||
Total Workload / 25 (Hours) | 4.4 | ||
dersAKTSKredisi | 4 |