| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Strategic Marketing | ISL 445 | 7 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | The main purpose of this course is to improve strategic perspective in the marketing area |
| Course Content | In this course, strategic topics will be covered as fOllowings |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Interprets strategic thinking and strategic perspective. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Explains strategic marketing planning. | Lecture, Discussion, Case Study, Problem Solving, | Homework, Project / Design, |
| 3 | Carries out SWOT analysis and formulates marketing programs. | Lecture, Discussion, Group Study, Brain Storming, Self Study, | Testing, Homework, Performance Task, |
| 4 | Explains competitive analysis and privides examples from the marketing practices. | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 5 | Does customer analysis and develops market segmentation choices. | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, |
| 6 | Explains the concept of positioning and provides examples in regard to its implementation. | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 7 | Analysez and interprets marketing strategies. | Lecture, Discussion, Case Study, | Testing, Homework, Performance Task, |
| 8 | Examines product life cycle stages and develops suitable marketing strategies. | Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
| 9 | Explains the concept of performance evaluation and implements the evaluation process. | Lecture, Discussion, Problem Solving, | Testing, Homework, |
| 10 | Carries out sector analyses and drive conclusions from this analysis. | Discussion, Case Study, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Strategic Thinking | |
| 2 | Strategic Marketing Targets. | |
| 3 | Strategic Analiysis and Market (Profit) Opportunities. | |
| 4 | Corporate Analiysis | |
| 5 | Customer Analiysis | |
| 6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
| 7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
| 8 | Marketing Strategies | |
| 9 | Midterm Examination | |
| 10 | Marketing Strategies for Emerging Markets | |
| 11 | Marketing Strategies for Mature Markets | |
| 12 | Marketing Strategies for Decreasing Markets and Crises | |
| 13 | Marketing Strategies in terms of Market Positioning | |
| 14 | Application of Marketing Strategies |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 35 |
| 1. Ödev | 35 |
| 1. Performans Görevi (Uygulama) | 15 |
| 1. Performans Görevi (Seminer) | 15 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Performance Task (Application) | 1 | 15 | 15 |
| Performance Task (Seminar) | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Total Workload | 124 | ||
| Total Workload / 25 (Hours) | 4.96 | ||
| dersAKTSKredisi | 5 | ||