Course Name Code Semester T+U Hours Credit ECTS
Strategic Marketing ISL 445 7 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Arş.Gör.Dr. AYŞEGÜL KARATAŞ
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective The main purpose of this course is to improve strategic perspective in the marketing area
Course Content In this course, strategic topics will be covered as fOllowings
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interprets strategic thinking and strategic perspective. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Explains strategic marketing planning. Lecture, Discussion, Case Study, Problem Solving, Homework, Project / Design,
3 Carries out SWOT analysis and formulates marketing programs. Lecture, Discussion, Group Study, Brain Storming, Self Study, Testing, Homework, Performance Task,
4 Explains competitive analysis and privides examples from the marketing practices. Lecture, Question-Answer, Discussion, Case Study, Testing, Homework,
5 Does customer analysis and develops market segmentation choices. Lecture, Question-Answer, Discussion, Case Study, Self Study, Testing, Homework,
6 Explains the concept of positioning and provides examples in regard to its implementation. Lecture, Question-Answer, Discussion, Case Study, Testing, Homework,
7 Analysez and interprets marketing strategies. Lecture, Discussion, Case Study, Testing, Homework, Performance Task,
8 Examines product life cycle stages and develops suitable marketing strategies. Question-Answer, Discussion, Case Study, Self Study, Testing, Homework, Performance Task,
9 Explains the concept of performance evaluation and implements the evaluation process. Lecture, Discussion, Problem Solving, Testing, Homework,
10 Carries out sector analyses and drive conclusions from this analysis. Discussion, Case Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Strategic Thinking
2 Strategic Marketing Targets.
3 Strategic Analiysis and Market (Profit) Opportunities.
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 Midterm Examination
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Providing field knowledge
2 Developing analytical thinking skills
3 Developing entrepreneurial personality traits
4 :Being an entrepreneur and Intrapreneurship
5 Firm-level problem detection and solution
6 Problem detection and solution across the economy
7 Oral and written communication skills
8 Team building and development
9 :Ethical awareness
10 Ethical and social responsibility in problem solving
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 35
1. Ödev 35
1. Performans Görevi (Uygulama) 15
1. Performans Görevi (Seminer) 15
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 15 15
Performance Task (Seminar) 1 10 10
Final examination 1 15 15
Total Workload 124
Total Workload / 25 (Hours) 4.96
dersAKTSKredisi 5