| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| New Service Design | SAU 561 | 0 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. SİMA NART |
| Course Lecturers | |
| Course Assistants | Res. Asst. Emre YILDIRIM |
| Course Category | |
| Course Objective | Designing new services is of increasing importance for companies in order to define successful business strategies and to develop and implement innovative business models. The objective of this class is to introduce a comprehensive set of methods and tools which guide through the design of new services. The chosen perspective of a business manager will be accompanied by an in-depth analysis of academic and research challenges as well. |
| Course Content | We will have a focus on management questions and will apply a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology for a systematic design of innovative services. We will learn why and when to apply the different methods and how to manage the overall design process. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Management and control of all Service Design activities | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, Self Study, | |
| 2 | Management and application of Service Design concepts, inputs, outputs and activities | Lecture, Discussion, Drilland Practice, Brain Storming, | |
| 3 | Knowledge of Service Design principles and management of Service Design processes | Lecture, Discussion, Self Study, | |
| 4 | Control and coordination of Service Design technology related activities | Lecture, Self Study, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | ||
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| 5 | ||
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| 14 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 60 |
| 1. Kısa Sınav | 10 |
| 1. Ödev | 10 |
| 1. Proje / Tasarım | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 16 | 16 |
| Final examination | 1 | 16 | 16 |
| Total Workload | 116 | ||
| Total Workload / 25 (Hours) | 4.64 | ||
| dersAKTSKredisi | 5 | ||