Course Name Code Semester T+U Hours Credit ECTS
Food Marketing GDM 443 7 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. REMZİ ALTUNIŞIK
Course Lecturers
Course Assistants
Course Category
Course Objective Explain the basic concepts of marketing of food products
Course Content Marketing management, marketing strategy, performance evaluation and control of marketing, marketing research.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Understands the importance of food engineering in the field of food marketing Lecture, Question-Answer, Discussion, Testing, Homework,
2 Food marketing information applies engineering field Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
3 Product marketing strategies to comprehend Lecture, Question-Answer, Discussion, Case Study, Testing, Homework, Performance Task,
4 Marketing institutions and channels explains Lecture, Question-Answer, Discussion, Testing,
5 Product, price, distribution and promotion strategies comments Lecture, Question-Answer, Discussion, Testing, Homework,
6 Evaluates the performance of Marketing Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 introduction
2 Marketing management
3 Market varieties
4 Consumer behavior
5 The company forecast market demand
6 Market segmentation, target market selection and product positioning
7 Marketing strategy
8 Product strategy
9 Price strategy
10 Distribution strategy
11 Promotion strategy
12 Marketing evaluation and control of performance
13 Marketing Research
14 Marketing institutions and channels
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledgein these areas in complex engineering problems.
2 Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3 Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. X
4 Ability to devise, select, and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively. X
5 Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions.
6 Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions. X
8 Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. X
9 Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
10 Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11 Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 20
1. Performans Görevi (Uygulama) 15
1. Performans Görevi (Arazi Çalışması) 15
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Assignment 1 15 15
Performance Task (Application) 1 12 12
Performance Task (Field Study) 1 10 10
Final examination 1 15 15
Total Workload 116
Total Workload / 25 (Hours) 4.64
dersAKTSKredisi 5