Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Social Media and Hrm | IKY 482 | 8 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Prof.Dr. TÜRKER BAŞ |
Course Lecturers | |
Course Assistants | Res.Asst.Gülcan KAHRAMAN |
Course Category | |
Course Objective | Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in human resource management issues. To create a social media strategy. To teach integration of traditional human resources practices with social media. |
Course Content | Course content to students about the world of Web 2.0 so as to give a wider viewing angle and created a deep sense. Under the program, social media, HR recruitment, communication, the use of functions in the formation of employer branding, powerful Web 2.0 tools will be given. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | To understand the effect of technological and socio-cultural changes on communication, job search behavior. Companies´ attitudes toward change. | Lecture, Question-Answer, Discussion, | Testing, |
2 | The benefits that social media can provide to the Human Resources function. The maximization of these benefits. | Lecture, Question-Answer, Discussion, | Testing, |
3 | Social Media tools and technologies, their development trends | Lecture, Question-Answer, Discussion, | Testing, Homework, |
4 | Basic and advanced features of social media tools, their role in professional life, their benefits to the human resources functions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | Social and digital media, Internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | Lecture, Question-Answer, Discussion, | Testing, Homework, |
6 | The basic legal regulations, hazardous areas. Ethical guidelines must be followed in social media. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
7 | Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
8 | The use of social media for recruitment | Lecture, Question-Answer, Discussion, | Testing, Homework, |
9 | To identify social media strategy and to create a social media plan. | Lecture, Question-Answer, Discussion, | Project / Design, Performance Task, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | To understand social media. The basic properties of Web 2.0, its relationship with HRM. | |
2 | Social media and Change:Technological and socio-cultural changes, its effect of organizational communication and job search behavior.. | |
3 | Social Media Tools and Technologies and their development trends: Linkedin, Facebook, Twitter | |
4 | Social Media Tools and Technologies and their development trends: Google +, Tumblr, Foursquare ve Pinterest | |
5 | Social and digital media internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | |
6 | Online trend monitoring. Trend creation. To identify opportunities and generate new ideas that will contribute to human resources. | |
7 | Content Creation: To determine the HR content in social media. Tools and technologies used to create the content. | |
8 | Preventing and Managing Crises: The monitoring of employer brand and reputation in social media. To read the silence before the crisis, to manage complaints and crises. | |
9 | Legal and Ethical Issues: The basic legal acts, hazardous areas. Practical advices for legal issues. Ethical guidelines must be followed in social media | |
10 | Creating a Social Media Policy: The need for Social Media Policy. Basic requirements. Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | |
11 | Communicating Agencies: Select the right agency, to brief the agency to monitor and evaluate activities. | |
12 | Using Social Networks for Recruitment to reach passive candidates, increase the rate of response, to establish long term relationships based on trust, to create a pool of qualified candidates. | |
13 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study | |
14 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study |
Resources | |
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Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
16 |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 70 |
1. Ödev | 10 |
2. Ödev | 10 |
3. Ödev | 10 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
Mid-terms | 1 | 10 | 10 |
Assignment | 3 | 15 | 45 |
Final examination | 1 | 15 | 15 |
Total Workload | 134 | ||
Total Workload / 25 (Hours) | 5.36 | ||
dersAKTSKredisi | 5 |