| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Social Media and Hrm | IKY 482 | 8 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. TÜRKER BAŞ |
| Course Lecturers | |
| Course Assistants | Res.Asst.Gülcan KAHRAMAN |
| Course Category | |
| Course Objective | Develop an in-depth understanding about social media, social media tools and technologies. To teach the usage of social media in human resource management issues. To create a social media strategy. To teach integration of traditional human resources practices with social media. |
| Course Content | Course content to students about the world of Web 2.0 so as to give a wider viewing angle and created a deep sense. Under the program, social media, HR recruitment, communication, the use of functions in the formation of employer branding, powerful Web 2.0 tools will be given. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | To understand the effect of technological and socio-cultural changes on communication, job search behavior. Companies´ attitudes toward change. | Lecture, Question-Answer, Discussion, | Testing, |
| 2 | The benefits that social media can provide to the Human Resources function. The maximization of these benefits. | Lecture, Question-Answer, Discussion, | Testing, |
| 3 | Social Media tools and technologies, their development trends | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Basic and advanced features of social media tools, their role in professional life, their benefits to the human resources functions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | Social and digital media, Internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | The basic legal regulations, hazardous areas. Ethical guidelines must be followed in social media. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 7 | Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 8 | The use of social media for recruitment | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 9 | To identify social media strategy and to create a social media plan. | Lecture, Question-Answer, Discussion, | Project / Design, Performance Task, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | To understand social media. The basic properties of Web 2.0, its relationship with HRM. | |
| 2 | Social media and Change:Technological and socio-cultural changes, its effect of organizational communication and job search behavior.. | |
| 3 | Social Media Tools and Technologies and their development trends: Linkedin, Facebook, Twitter | |
| 4 | Social Media Tools and Technologies and their development trends: Google +, Tumblr, Foursquare ve Pinterest | |
| 5 | Social and digital media internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) | |
| 6 | Online trend monitoring. Trend creation. To identify opportunities and generate new ideas that will contribute to human resources. | |
| 7 | Content Creation: To determine the HR content in social media. Tools and technologies used to create the content. | |
| 8 | Preventing and Managing Crises: The monitoring of employer brand and reputation in social media. To read the silence before the crisis, to manage complaints and crises. | |
| 9 | Legal and Ethical Issues: The basic legal acts, hazardous areas. Practical advices for legal issues. Ethical guidelines must be followed in social media | |
| 10 | Creating a Social Media Policy: The need for Social Media Policy. Basic requirements. Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. | |
| 11 | Communicating Agencies: Select the right agency, to brief the agency to monitor and evaluate activities. | |
| 12 | Using Social Networks for Recruitment to reach passive candidates, increase the rate of response, to establish long term relationships based on trust, to create a pool of qualified candidates. | |
| 13 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study | |
| 14 | Determination of Social Media Strategy and the creation of Social Media Plan: Case Study |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
| 2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
| 5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
| 6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
| 7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
| 8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
| 9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
| 10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
| 11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
| 12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
| 13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 16 | |||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 70 |
| 1. Ödev | 10 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 3 | 15 | 45 |
| Final examination | 1 | 15 | 15 |
| Total Workload | 134 | ||
| Total Workload / 25 (Hours) | 5.36 | ||
| dersAKTSKredisi | 5 | ||