Course Name Code Semester T+U Hours Credit ECTS
Social Media and Hrm IKY 482 8 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. TÜRKER BAŞ
Course Lecturers
Course Assistants Res.Asst.Gülcan KAHRAMAN
Course Category
Course Objective Develop an in-depth understanding about social media, social media tools and technologies.
To teach the usage of social media in human resource management issues.
To create a social media strategy. To teach integration of traditional human resources practices with social media.
Course Content Course content to students about the world of Web 2.0 so as to give a wider viewing angle and created a deep sense.
Under the program, social media, HR recruitment, communication, the use of functions in the formation of employer branding, powerful Web 2.0 tools will be given.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To understand the effect of technological and socio-cultural changes on communication, job search behavior. Companies´ attitudes toward change. Lecture, Question-Answer, Discussion, Testing,
2 The benefits that social media can provide to the Human Resources function. The maximization of these benefits. Lecture, Question-Answer, Discussion, Testing,
3 Social Media tools and technologies, their development trends Lecture, Question-Answer, Discussion, Testing, Homework,
4 Basic and advanced features of social media tools, their role in professional life, their benefits to the human resources functions. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Social and digital media, Internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines) Lecture, Question-Answer, Discussion, Testing, Homework,
6 The basic legal regulations, hazardous areas. Ethical guidelines must be followed in social media. Lecture, Question-Answer, Discussion, Testing, Homework,
7 Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy. Lecture, Question-Answer, Discussion, Testing, Homework,
8 The use of social media for recruitment Lecture, Question-Answer, Discussion, Testing, Homework,
9 To identify social media strategy and to create a social media plan. Lecture, Question-Answer, Discussion, Project / Design, Performance Task,
Week Course Topics Preliminary Preparation
1 To understand social media. The basic properties of Web 2.0, its relationship with HRM.
2 Social media and Change:Technological and socio-cultural changes, its effect of organizational communication and job search behavior..
3 Social Media Tools and Technologies and their development trends: Linkedin, Facebook, Twitter
4 Social Media Tools and Technologies and their development trends: Google +, Tumblr, Foursquare ve Pinterest
5 Social and digital media internet traffic (Search Engine Optimization (SEO), traffic delivery, organic traffic, paid traffic, search engines)
6 Online trend monitoring. Trend creation. To identify opportunities and generate new ideas that will contribute to human resources.
7 Content Creation: To determine the HR content in social media. Tools and technologies used to create the content.
8 Preventing and Managing Crises: The monitoring of employer brand and reputation in social media. To read the silence before the crisis, to manage complaints and crises.
9 Legal and Ethical Issues: The basic legal acts, hazardous areas. Practical advices for legal issues. Ethical guidelines must be followed in social media
10 Creating a Social Media Policy: The need for Social Media Policy. Basic requirements. Social Media Policy - Social Media Guide relationship, the creation of Social Media Policy.
11 Communicating Agencies: Select the right agency, to brief the agency to monitor and evaluate activities.
12 Using Social Networks for Recruitment to reach passive candidates, increase the rate of response, to establish long term relationships based on trust, to create a pool of qualified candidates.
13 Determination of Social Media Strategy and the creation of Social Media Plan: Case Study
14 Determination of Social Media Strategy and the creation of Social Media Plan: Case Study
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
16
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Ödev 10
2. Ödev 10
3. Ödev 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Assignment 3 15 45
Final examination 1 15 15
Total Workload 134
Total Workload / 25 (Hours) 5.36
dersAKTSKredisi 5