| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Marketing Ethics | ISL 422 | 8 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Dr.Öğr.Üyesi EMRE YILDIRIM |
| Course Lecturers | Dr.Öğr.Üyesi EMRE YILDIRIM, |
| Course Assistants | |
| Course Category | |
| Course Objective | In the course of this concept is explored in marketing ethics. The concept and importance of ethics in marketing is examined. The importance of ethics in marketing concepts and legal concepts are examined. concepts of ethics in marketing is focused on how important it is. |
| Course Content | The course content consists of introducing concept of Ethics, Ethics platforms and Ethics marketing, also studying distinctive features of Ethics marketing and developing Ethics marketing strategies. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | To define mobility and ethics marketing concepts. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 2 | To identifyet ethics marketing tools and platforms, and analyze the elements of the ethics marketing environment. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 3 | To describe and interpret the causes of consumer behavior in ethics marketing environment and develop strategies for the proper market segments | Lecture, Question-Answer, Discussion, Group Study, Brain Storming, | Testing, Homework, Performance Task, |
| 4 | To plan and manage ethics location-based marketing strategies. | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, |
| 5 | To analyze advertising, communication and permission marketing applications on ethics platforms. | Lecture, Question-Answer, Discussion, Self Study, | Testing, Homework, Performance Task, |
| 6 | To develop a business strategy in accordance with aethics marketing campaign. | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, | Testing, Homework, Performance Task, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | What is ethics? Relationship between Ethics and Morality Ethical Responsibility Relations | |
| 2 | Responsibility Concepts, Social Responsibility, Social responsibility in marketing, Corporate Social Responsibility | |
| 3 | Philosophical and Theoretical Perspectives on Ethics | |
| 4 | Ethical Issues Related to Marketing Ethics Marketing Concept Models | |
| 5 | Ethical Dilemmas in management | |
| 6 | Ethics in Marketing Research | |
| 7 | Sales ETHICS AND PRACTICES | |
| 8 | Ethics in Marketing Communications and APPLICATIONS | |
| 9 | Mid-term Exam | |
| 10 | Competition and Ethics in Marketing | |
| 11 | Ethical Consumers and Consumer Protection Act | |
| 12 | Special Topics in Ethics | |
| 13 | Code of Ethical Business Conduct | |
| 14 | Ethical Decision Making Process |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
| 2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
| 5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
| 6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
| 7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
| 8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
| 9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
| 10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
| 11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
| 12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | ||||||
| 13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 16 | |||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 30 |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 2 | 10 | 20 |
| Performance Task (Application) | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 129 | ||
| Total Workload / 25 (Hours) | 5.16 | ||
| dersAKTSKredisi | 5 | ||