| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations | ISL 320 | 6 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Dr.Öğr.Üyesi YUSUF ARSLAN |
| Course Lecturers | Dr.Öğr.Üyesi YUSUF ARSLAN, |
| Course Assistants | |
| Course Category | |
| Course Objective | Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication. |
| Course Content | To learn as a business function PR and as a PR tool communication and related concepts, methods, tools.. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Understanding PR and communication concepts | Lecture, Discussion, | Testing, |
| 2 | Understanding the importance of PR and communication | Lecture, Discussion, | Testing, |
| 3 | Understanding and analysing the relations btween business organization and social structures | Lecture, Discussion, | Testing, |
| 4 | Making PR and communication policy | Lecture, Discussion, | Testing, |
| 5 | To define and use of the communication methods and tools | Lecture, Drilland Practice, | Testing, |
| 6 | Understanding the role of PR and communication in development an institutional identity | Lecture, Discussion, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Public Relations (PR) and communication concepts | |
| 2 | Development, reasons and necessty of PR | |
| 3 | PR function and organization in business | |
| 4 | PR proces | |
| 5 | Communication methods in PR | |
| 6 | Communication methods in PR | |
| 7 | Communication tools in PR | |
| 8 | Communication tools in PR | |
| 9 | EXAM | |
| 10 | Defination of institutional identity in business organizations | |
| 11 | İnportance of PR in solving institutional identity problems of business organizations | |
| 12 | Internal PR | |
| 13 | PR and communication aplications | |
| 14 | PR and communication aplications |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
| 2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
| 5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
| 6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
| 7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
| 8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
| 9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
| 10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
| 11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
| 12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
| 13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 16 | X | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 55 |
| 1. Kısa Sınav | 15 |
| 2. Kısa Sınav | 15 |
| 3. Kısa Sınav | 15 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 10 | 20 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Total Workload | 135 | ||
| Total Workload / 25 (Hours) | 5.4 | ||
| dersAKTSKredisi | 5 | ||