Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Public Relations | ISL 320 | 6 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Dr.Öğr.Üyesi YUSUF ARSLAN |
Course Lecturers | Dr.Öğr.Üyesi YUSUF ARSLAN, |
Course Assistants | |
Course Category | |
Course Objective | Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication. |
Course Content | To learn as a business function PR and as a PR tool communication and related concepts, methods, tools.. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Understanding PR and communication concepts | Lecture, Discussion, | Testing, |
2 | Understanding the importance of PR and communication | Lecture, Discussion, | Testing, |
3 | Understanding and analysing the relations btween business organization and social structures | Lecture, Discussion, | Testing, |
4 | Making PR and communication policy | Lecture, Discussion, | Testing, |
5 | To define and use of the communication methods and tools | Lecture, Drilland Practice, | Testing, |
6 | Understanding the role of PR and communication in development an institutional identity | Lecture, Discussion, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Public Relations (PR) and communication concepts | |
2 | Development, reasons and necessty of PR | |
3 | PR function and organization in business | |
4 | PR proces | |
5 | Communication methods in PR | |
6 | Communication methods in PR | |
7 | Communication tools in PR | |
8 | Communication tools in PR | |
9 | EXAM | |
10 | Defination of institutional identity in business organizations | |
11 | İnportance of PR in solving institutional identity problems of business organizations | |
12 | Internal PR | |
13 | PR and communication aplications | |
14 | PR and communication aplications |
Resources | |
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Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
16 | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 55 |
1. Kısa Sınav | 15 |
2. Kısa Sınav | 15 |
3. Kısa Sınav | 15 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 2 | 10 | 20 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 15 | 15 |
Total Workload | 135 | ||
Total Workload / 25 (Hours) | 5.4 | ||
dersAKTSKredisi | 5 |