Course Name Code Semester T+U Hours Credit ECTS
Marketing Management ISL 305 5 4 + 0 4 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Prof.Dr. SİMA NART
Course Lecturers Prof.Dr. NİLGÜN SARIKAYA, Prof.Dr. SİMA NART,
Course Assistants Res.Asst. Merve TÜRKMEN
Course Category
Course Objective Marketing is an inseperable part of today’s modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
Course Content The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management Lecture, Discussion, Brain Storming, Self Study, Testing, Homework,
2 Explains marketing information system and identifies the nescessary information needs and the analysis Lecture, Self Study, Testing, Homework,
3 Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection Lecture, Question-Answer, Discussion, Group Study, Testing, Homework,
4 Analyzes the marketing activities of an organization and forms the marketing programs Lecture, Discussion, Group Study, Self Study, Testing, Homework,
5 Defines the concepts of marketing planning and strategic marketing planning, identifies relevant concepts and develops and applies strategic marketing planning Lecture, Discussion, Case Study, Self Study, Testing, Homework,
6 Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs Lecture, Case Study, Self Study, Testing, Homework,
7 Follows the developments in the market and uses these developments in the formation of new marketing strategies Lecture, Question-Answer, Discussion, Group Study, Case Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 History of marketing and insights
2 Marketing Management and Strategic Thinking
3 Decision Making in Marketing Management
4 Marketing Information System and Sources of Information
5 Market Analysis
6 Positioning Policies
7 Product Management
8 Pricing Policies
9 Brand Management
10 Mid-Term Exam
11 Promotion Policies
12 Distribution Policies and Decisions
13 Marketing Organizations and Decisions
14 Business to Business (B2B) Marketing
Resources
Course Notes 1. Remzi ALTUNIŞIK, Şuayib ÖZDEMİR ve Ömer TORLAK, Modern Pazarlama, Değişim Yayınları, 6 baskı. <br>2. Editörler, Ömer Torlak, Remzi Altunışık, Pazarlama Stratejileri Yönetsel Bir Yaklaşım, Beta Yayınları, 2013.<br>3. Derse ait slaytlar ve çeşitli web adresleri ile internet kaynakları.
Course Resources Cemal YÜKSELEN, Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık, 2007
Hamdi İSLAMOĞLU, Pazarlama Yönetimi- Beta Yayıncılık, 2006.



Mehmet OLUÇ, Temel Pazarlama Kavramları, Beta Yayıncılık, 2006
Editörler, Zafer Erdoğan ve Elif Eroğlu, Pazarlama Yönetimi, AÖF Yayınları, 2012.
Editörler, Necdet Timur, Alparsalan Özmen, Stratejik Küresel Pazarlama, Elif Yayınevi, 2013
Ahmet H. İSLAMOĞLU ve Remzi ALTUNIŞIK, Satış ve Satış Yönetimi, Sakarya Kitabevi, 2007.
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
16 X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 20
1. Kısa Sınav 10
2. Kısa Sınav 10
3. Kısa Sınav 10
4. Kısa Sınav 10
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 4 64
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 3 5 15
Performance Task (Application) 0 10 0
Final examination 1 10 10
Quiz 2 2 4
Total Workload 151
Total Workload / 25 (Hours) 6.04
dersAKTSKredisi 6