Course Name Code Semester T+U Hours Credit ECTS
Strategic Marketing SBF 480 8 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish / English
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants Research Assistants
Course Category
Course Objective The main purpose of this course is to improve strategic perspective in the marketing area
Course Content İn this course, strategic topics will be covered as fallowings
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interprets strategic thinking and strategic perspective , , , , , ,
2 Explains strategic marketing planning , , , , , ,
3 Carries out SWOT analysis and formulates marketing programs , , , , , , ,
4 Explains competitive analysis and privides examples from the marketing practices , , , , , ,
5 Does customer analysis and develops market segmentation choices , , , , , , ,
6 Explains the concept of positioning and provides examples in regard to its implementation , , , , , ,
7 Analysez and interprets marketing strategies , , , , , ,
8 Examines product life cycle stages and develops suitable marketing strategies , , , , , , ,
9 Explains the concept of performance evaluation and implements the evaluation process , , , , ,
10 , , ,
Week Course Topics Preliminary Preparation
1 Strategic Thinking
2 Strategic Marketing Targets
3 Strategic Analiysis and Market (Profit) Opportunities
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 MİDTERM EXAM
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand the economic problems but also to construct a model and defend in meaningful way. X
2 They have knowledge about the microeconomic theory. X
3 They have knowledge about the macroeconomic theory. X
4 They have knowledge about the international economic theory. X
5 They have ability to use mathematical and statistical methods. X
6 They have ability to utilize fundamental econometric theories to provide economic problems. X
7 They are intended to be expert in one of non departmental fields that they choose from the list of marketing, management, human resources management, corporate finance, public administration, and tourism management. X
8 They are intended to be expert in one of departmental fields that they choose from the list of public finance, agricultural, environmental, natural resources, labor economics, economics of industrial organization, economics of property rights, international finance, money and banking, economic growth and development. X
9 They have necessary knowledge of law and related skills that needed in both public and private sector. X
10 They have necessary accountancy skills that needed in both public and private sector. X
11 They have written and oral communication skills in a foreign language as well as in their native language. X
12 They know how to use computer programs in both daily office usage and statistical data evaluations. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 20
Total 20
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Laboratory) 1 10 10
Total Workload 78
Total Workload / 25 (Hours) 3.12
dersAKTSKredisi 5