Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
New Medıa Socıal Networks and Pr IHR 510 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. TUĞÇE BORAN
Dersi Verenler Doç.Dr. TUĞÇE BORAN,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

Adopt strategies of new media and social net in public relations.

Dersin İçeriği

Differences between traditional media and new media.
Usage habit of social nets.
Social Media´s Effect on Media Planning

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Defines differences between traditional media and new media. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Recognize the importance of social media for public relations Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Practice social media strategies about public relations Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Defines the factors of social media management Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Introduction
2 New Media Theories
3 Differences Between Traditional Media and New Media
4 Usage Habit of Social Media
5 Media Tools, Representation And Democracy
6 New Public Relations Approaches About Social Media
7 Corporate Communication in New Media I
8 Corporate Communication in New Media II
9 Crisis Management in New Media
10 Social Media´s Effects on Media Planning
11 Propaganda and Lobbying in New Media
12 Research Findings Regarding New Media
13 Project presentations of Students I
14 Project presentations of Students II
Kaynaklar
Ders Notu

Deniz Yengin (editör) 2012, Yeni medya ve, Anahtar Kitaplar

Ders Kaynakları

İnternette pazarlama – Mehmet Marangoz

Sanal ortamda halkla ilişkiler – İdil Sayımer

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view.
2 To develop a capacity of analytic thinking on public relations and advertising
3 To analyze the target audience on the basis of public relations and advertising activities.
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication.
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.
7 To be aware of the fact that increasing the quality on public relations and advertising is important.
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
9 To embrace the public relations and advertising profession as a lifestyle.
10 To apprehend the importance of PR for image, reputation and brand
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 100
Toplam 100
1. Final 50
1. Yıl İçinin Başarıya 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 1 15 15
Project / Design 1 15 15
Final examination 1 20 20
Toplam İş Yükü 166
Toplam İş Yükü / 25 (Saat) 6,64
Dersin AKTS Kredisi 7