| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| New Medıa Socıal Networks and Pr | IHR 510 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. TUĞÇE BORAN |
| Dersi Verenler | Doç.Dr. TUĞÇE BORAN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | Adopt strategies of new media and social net in public relations. |
| Dersin İçeriği | Differences between traditional media and new media. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Defines differences between traditional media and new media. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Recognize the importance of social media for public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Practice social media strategies about public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Defines the factors of social media management | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction | |
| 2 | New Media Theories | |
| 3 | Differences Between Traditional Media and New Media | |
| 4 | Usage Habit of Social Media | |
| 5 | Media Tools, Representation And Democracy | |
| 6 | New Public Relations Approaches About Social Media | |
| 7 | Corporate Communication in New Media I | |
| 8 | Corporate Communication in New Media II | |
| 9 | Crisis Management in New Media | |
| 10 | Social Media´s Effects on Media Planning | |
| 11 | Propaganda and Lobbying in New Media | |
| 12 | Research Findings Regarding New Media | |
| 13 | Project presentations of Students I | |
| 14 | Project presentations of Students II |
| Kaynaklar | |
|---|---|
| Ders Notu | Deniz Yengin (editör) 2012, Yeni medya ve, Anahtar Kitaplar |
| Ders Kaynakları | İnternette pazarlama – Mehmet Marangoz Sanal ortamda halkla ilişkiler – İdil Sayımer |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
| 4 | To define the elements of field research on public relations and advertising areas. | ||||||
| 5 | To follow the new developments on corporate communication. | ||||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | ||||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | ||||||
| 10 | To apprehend the importance of PR for image, reputation and brand | ||||||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı | PÇ 1 | PÇ 2 | PÇ 3 | PÇ 4 | PÇ 5 | PÇ 6 | PÇ 7 | PÇ 8 | PÇ 9 | PÇ 10 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Defines differences between traditional media and new media. | ||||||||||
| 2 | Recognize the importance of social media for public relations | ||||||||||
| 3 | Practice social media strategies about public relations | ||||||||||
| 4 | Defines the factors of social media management |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 100 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 15 | 15 |
| Project / Design | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 166 | ||
| Toplam İş Yükü / 25 (Saat) | 6,64 | ||
| dersAKTSKredisi | 7 | ||