Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
New Medıa Socıal Networks and Pr | IHR 510 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. TUĞÇE BORAN |
Dersi Verenler | Doç.Dr. TUĞÇE BORAN, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | Adopt strategies of new media and social net in public relations. |
Dersin İçeriği | Differences between traditional media and new media. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Defines differences between traditional media and new media. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Recognize the importance of social media for public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
3 | Practice social media strategies about public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
4 | Defines the factors of social media management | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction | |
2 | New Media Theories | |
3 | Differences Between Traditional Media and New Media | |
4 | Usage Habit of Social Media | |
5 | Media Tools, Representation And Democracy | |
6 | New Public Relations Approaches About Social Media | |
7 | Corporate Communication in New Media I | |
8 | Corporate Communication in New Media II | |
9 | Crisis Management in New Media | |
10 | Social Media´s Effects on Media Planning | |
11 | Propaganda and Lobbying in New Media | |
12 | Research Findings Regarding New Media | |
13 | Project presentations of Students I | |
14 | Project presentations of Students II |
Kaynaklar | |
---|---|
Ders Notu | Deniz Yengin (editör) 2012, Yeni medya ve, Anahtar Kitaplar |
Ders Kaynakları | İnternette pazarlama – Mehmet Marangoz Sanal ortamda halkla ilişkiler – İdil Sayımer |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
4 | To define the elements of field research on public relations and advertising areas. | ||||||
5 | To follow the new developments on corporate communication. | ||||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | ||||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
9 | To embrace the public relations and advertising profession as a lifestyle. | ||||||
10 | To apprehend the importance of PR for image, reputation and brand |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 100 |
Toplam | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 15 | 15 |
Project / Design | 1 | 15 | 15 |
Final examination | 1 | 20 | 20 |
Toplam İş Yükü | 166 | ||
Toplam İş Yükü / 25 (Saat) | 6,64 | ||
Dersin AKTS Kredisi | 7 |