| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| New Media Social Networks and Pr | IHR 510 | 0 | 3 + 0 | 3 | 7 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. TUĞÇE BORAN |
| Course Lecturers | Doç.Dr. TUĞÇE BORAN, |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | Adopt strategies of new media and social net in public relations. |
| Course Content | Differences between traditional media and new media. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Defines differences between traditional media and new media. | , , , | , , , |
| 2 | Recognize the importance of social media for public relations | , , , | , , , |
| 3 | Practice social media strategies about public relations | , , , | , , , |
| 4 | Defines the factors of social media management | , , , | , , , |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | New Media Theories | |
| 3 | Differences Between Traditional Media and New Media | |
| 4 | Usage Habit of Social Media | |
| 5 | Media Tools, Representation And Democracy | |
| 6 | New Public Relations Approaches About Social Media | |
| 7 | Corporate Communication in New Media I | |
| 8 | Corporate Communication in New Media II | |
| 9 | Crisis Management in New Media | |
| 10 | Social Media´s Effects on Media Planning | |
| 11 | Propaganda and Lobbying in New Media | |
| 12 | Research Findings Regarding New Media | |
| 13 | Project presentations of Students I | |
| 14 | Project presentations of Students II |
| Resources | |
|---|---|
| Course Notes | <p>Deniz Yengin (editör) 2012, Yeni medya ve, Anahtar Kitaplar</p> |
| Course Resources | İnternette pazarlama – Mehmet Marangoz Sanal ortamda halkla ilişkiler – İdil Sayımer |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
| 4 | To define the elements of field research on public relations and advertising areas. | ||||||
| 5 | To follow the new developments on corporate communication. | ||||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | ||||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | ||||||
| 10 | To apprehend the importance of PR for image, reputation and brand | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 100 |
| Total | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 15 | 15 |
| Project / Design | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 166 | ||
| Total Workload / 25 (Hours) | 6.64 | ||
| dersAKTSKredisi | 7 | ||