Course Name Code Semester T+U Hours Credit ECTS
Critical Communication Theories IHR 511 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. METİN IŞIK
Course Lecturers Prof.Dr. METİN IŞIK,
Course Assistants
Course Category
Course Objective It is aimed to examine, knowing that communication is a interdisciplinary science,theories, models and approaches up to the present.
Course Content In this couse the goal is to provide learners communicative theories, models and approaches.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Comprehend the basic approaches to the communication. , , , , , ,
2 Get knowledge about communcation theories. , , , , , ,
Week Course Topics Preliminary Preparation
1 Conceptual Framework: Mass and public, Models
2 Basic Approaches to the communication
3 Efficiency Surveys
4 Newcomp Model
5 Maletzke Model
6 Uses and Gratifications Theory
7 Diffusion Theory
8 Midterm
9 Socialization Theory
10 Agenda-Setting Theory
11 Gate Keeper Theory
12 Nurture Theory
13 Cultural Imperialism Theory
14 Discussion and Evaluation
Course Notes Metin Işık, Kitle İletişim Teorilerine Giriş, Eğitim Kitabevi
Course Resources Konca Yumlu, Kitle İletişim Kuram ve Araştırmaları, Nam Basım,
Mc Quail Denis ve Swen Windahl, İletişim Modelleri, İmaj Yayınları,
Yasemin İnceoğlu, Medya ve Çocuk Rehberi, Eğitim Kitabevi,
Nurdoğan Rigel, Rüya Körleşmesi, Der Yayınları.
Week Documents Description size
0 eleştirel kuramlara giriş eleştirel kuramlara giriş 0.25 MB
0 ELEŞTİREL iletişim kuramları OKUMA LİSTESİ ELEŞTİREL iletişim kuramları OKUMA LİSTESİ 0.13 MB
0 Kitle ve Modernizm Kitle ve Modernizm 1.06 MB
0 Ezilenlerin_Pedagojisi Ezilenlerin_Pedagojisi 0.31 MB
0 tek boyutlu insan tek boyutlu insan 0.18 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 100
Total 100
6. Final 50
5. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 15 15
Final examination 2 15 30
Oral Examination 1 10 10
Total Workload 176
Total Workload / 25 (Hours) 7.04
dersAKTSKredisi 7