Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Corporate Identity, Image and Reputation Management | IHR 504 | 0 | 3 + 0 | 3 | 7 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | yuksek_lisans |
Course Type | Optional |
Course Coordinator | Doç.Dr. CENGİZ ERDAL |
Course Lecturers | Doç.Dr. CENGİZ ERDAL, |
Course Assistants | |
Course Category | Available Basic Education in the Field |
Course Objective | Create corporate identity and adopt strategies of image and reputation management. |
Course Content | Importance of corporate identity and facts Management of reputation and image relationship Strategies of image and reputation |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Defines corporate identity elements. | , , , | , , , |
2 | Comprehend image and reputation relationship. | , , , | , , , |
3 | Recognize the importance of image in trademark | , , , | , , , |
4 | Defines elements of reputation management | , , , | , , , |
5 | Comprehend strategies of reputation management | , , , | , , , |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Introduction | |
2 | Project Management | |
3 | Corporate Identity Factors | |
4 | New Media, Image and Reputation Management | |
5 | Public Relations and Reputation Management | |
6 | In-house Communication?s Effects on Corporate Identity and Image | |
7 | Brand and Reputation Management Relationship | |
8 | Corporate Reputation and Individual Reputation Relationship | |
9 | Quiz | |
10 | Presentation Technique | |
11 | Social Responsibility and Reputation Relationship | |
12 | Crisis Management and Reputation Management Relationship | |
13 | Project I | |
14 | Project II |
Resources | |
---|---|
Course Notes | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara<br>Alison Theaker (2012), The Public Relations Handbook, Routledge<br>Paul Messaris ( 1997), Visual Persuasion, Sage |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
10 | To apprehend the importance of PR for image, reputation and brand | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 100 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 20 | 20 |
Project / Design | 1 | 20 | 20 |
Total Workload | 166 | ||
Total Workload / 25 (Hours) | 6.64 | ||
dersAKTSKredisi | 7 |