| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Corporate Identity, Image and Reputation Management | IHR 504 | 0 | 3 + 0 | 3 | 7 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. CENGİZ ERDAL |
| Course Lecturers | Doç.Dr. CENGİZ ERDAL, |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | Create corporate identity and adopt strategies of image and reputation management. |
| Course Content | Importance of corporate identity and facts Management of reputation and image relationship Strategies of image and reputation |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Defines corporate identity elements. | , , , | , , , |
| 2 | Comprehend image and reputation relationship. | , , , | , , , |
| 3 | Recognize the importance of image in trademark | , , , | , , , |
| 4 | Defines elements of reputation management | , , , | , , , |
| 5 | Comprehend strategies of reputation management | , , , | , , , |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Project Management | |
| 3 | Corporate Identity Factors | |
| 4 | New Media, Image and Reputation Management | |
| 5 | Public Relations and Reputation Management | |
| 6 | In-house Communication?s Effects on Corporate Identity and Image | |
| 7 | Brand and Reputation Management Relationship | |
| 8 | Corporate Reputation and Individual Reputation Relationship | |
| 9 | Quiz | |
| 10 | Presentation Technique | |
| 11 | Social Responsibility and Reputation Relationship | |
| 12 | Crisis Management and Reputation Management Relationship | |
| 13 | Project I | |
| 14 | Project II |
| Resources | |
|---|---|
| Course Notes | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara<br>Alison Theaker (2012), The Public Relations Handbook, Routledge<br>Paul Messaris ( 1997), Visual Persuasion, Sage |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 100 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Project / Design | 1 | 20 | 20 |
| Total Workload | 166 | ||
| Total Workload / 25 (Hours) | 6.64 | ||
| dersAKTSKredisi | 7 | ||