Course Name Code Semester T+U Hours Credit ECTS
Issues and Crisis Management IHR 513 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi KADRİYE KOBAK
Course Lecturers
Course Assistants
Course Category
Course Objective To study crisis management in the public relations campaigns with exercises and examples. To examine how a problem can be solved before becoming a crisis.
Course Content The elements of the problem, problem solving skills, problems become crisis, basic features of crisis, types of crisis, crisis analysisi, crisis solving technics
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Specify the factors of crisis , , , , , ,
2 Identify the solution methods of crisis , , , , , ,
3 Identify the crisis , , , , , ,
4 Identify the differences between the problem and the crisis , , , , , ,
5 Prepare crisis plan , , , , , ,
Week Course Topics Preliminary Preparation
1 Elements of the Problem
2 Dealing Ways
3 A Problem Becoming Crisis
4 Basic Features of Crisis
5 Crisis Types
6 Crisis Analysis
7 Quiz
8 Stages of Crisis Management
9 To Do/Not To Do Lists in Crisis Management
10 Crisis Committee
11 Evaluation of Scenario in Crsis
12 Crisis Solving Technics
13 Application, Monitoring and Revision
14 Project Presentations
Resources
Course Notes Course notes
Course Resources İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara.
Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat.
Sally Stewart (2004)i Medya ile İlişkiler Rehberi, MediaCat
Philip Kotler (199) Kotler ve Pazarlama, (çev. Ayşe Özyağcılar) Sistem Yayıncılık
Peter F. Drunker (1996), Etkin Yöneticilik (çev.Ahmet Özden-Nuray Tunalı), Eti Kitapları
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view.
2 To develop a capacity of analytic thinking on public relations and advertising
3 To analyze the target audience on the basis of public relations and advertising activities.
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication.
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.
7 To be aware of the fact that increasing the quality on public relations and advertising is important.
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
9 To embrace the public relations and advertising profession as a lifestyle.
10 To apprehend the importance of PR for image, reputation and brand
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 10
1. Ödev 15
1. Proje / Tasarım 25
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 15 15
Final examination 2 15 30
Oral Examination 1 10 10
Total Workload 176
Total Workload / 25 (Hours) 7.04
dersAKTSKredisi 7