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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNATIONAL MARKETING MANAGEMENT UTC 532 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. HAKAN TUNAHAN
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field.

Dersin İçeriği

The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Attendees will have knowlegde about facts of marketing. 1 - 2 - 3 - A - B - C -
2 - Attendees will recognize the international marketing environment 1 - 2 - A - B -
3 - Attendees will have knowledge about strategies of opening to the international markets 1 - 10 - A - D -
4 - Attendees will have knowledge about the concepts of global products and international product strategies. 12 - 14 - C - F -
5 - Attendees will have knowledge about international pricing strategies 12 - 14 - C -
Öğretim Yöntemleri: 1:Lecture 10:Brain Storming 12:Case Study 14:Self Study 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing D:Project / Design C:Homework F:Performance Task B:Oral Exam

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction To Global Marketing. Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
2 International Marketing Environment Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
3 Economic And Political Environment Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
4 Market Assessment Process Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
5 Basic Subjects About Opening To The International Markets Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
6 Strategies For Opening To The International Markets Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
7 International Product Decisions Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
8 International Pricing Decisions Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
9 International Promotion Decisions Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
10 International Distribution Channels Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
11 Applications of Harmonized System Codes Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
12 International Marketing Research Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
13 Student Presentations Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.
14 Student Presentations Cateora, Philip R., John L. Graham, M. Gilly (2016), International Marketing, 17th. Edition, McGraw-Hill, New York.

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Possessing high level of knowledge and understanding of scientific materials including up-to-date data, information and facts togather with the skill to manage the processes in the field of international trade. X
2 Understanding the interdisciplinary structure of international trade and having the ability to integrate information from different disciplines. X
3 Having the capability of defining and assuming a problem, developing a solution method, evaluating the results and implementing if needed, in the field of international trade. X
4 Being capable of developing new strategic approaches, political alternatives and drawing up schemes in unpredictable complex situations encountered in implications of international trade. X
5 Having a command of decision making techniques providing a basis for taking initiative within the sphere of competence when faced with a problem. X
6 Being capable of producing local, national and international projects, serving as an executive or manager at such projects. X
7 Being able to choose and implement the right scientific research method in his/her researches. X
8 Questioning his/her knowledge within the scope of the assignments related to his/her area of expertise. X
9 To be in a struggle of being proactive, original and contributive but not passive, in the process of learning and implementation. X
10 Having the capability of oral and written communication skill at least in one foreign language. (European Language Portfolio Global Scale, Level B2) X
11 Can convey the results and processes of his/her studies orally or in written in a comprehensive and systematic manner in national and international environment X
12 Pursuing, teaching and monitoring the scientifc, ethical and social values in the stages of collection, interpretation and announcement of data related to international trade. X
13 Being able to choose the data which will form the scientific information , review the literature in the related area and analyse. X
14 Being capable of analyzing and carrying out the relationships with the stakeholders in the assignmetns assignments related to his/her expertise. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 70
PerformansGoreviSeminer 1 10
PerformansGoreviUygulama 1 10
PerformansGoreviSeminer 2 10
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

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