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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
HEALTHCARE COMMUNICATION HIR 407 7 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. SİMGE ÜNLÜ
Dersi Verenler Doç.Dr. SİMGE ÜNLÜ
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı

Age is one of our favorite profession of public relations are important, but, expressed as the difference between being ordinary. In this context, the institutions that good public relations are having a positive image. Improving the quality of health services and public relations activities to ensure customer satisfaction is directly proportional to the effectiveness. In other words, effective and successful public relations activities in improving the quality of health care services plays a key role.

Dersin İçeriği

Introduction to Health Communication, Health Communication What is?

As an interdisciplinary field of Health Communication, Health Communication features

Health Communication Theories and Models

Health Communication Theories and Models

Health Communication Campaign Process

Other issues related to Health Communication

Risk Communication, Media Advocacy

Health Literacy, Critical Health Communication

Media and Health

Health Communications and Ethics

Interpersonal Communication Perspective of Health Communication

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Discuss the importance of media in the works of public relations. 1 - 3 - A - C -
2 - Describe the functions of PR in the health business. 1 - 3 - A - C -
3 - Know the technics of using for PR 1 - 3 - A - C -
4 - Indicates the importance of public relations in health care. 1 - 3 - A - C -
5 - Describe the notion of PR. 1 - 3 - A - C -
Öğretim Yöntemleri: 1:Lecture 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction to Health Communication, What is Health Communication?
2 As an interdisciplinary field of Health Communication, Health Communication features
3 Health Communication Theories and Models
4 Health Communication Theories and Models
5 Health Communication Campaign Process
6 The Importance of PR in Health Care Business
7 Public Relations Organisation of in Health Care:   The Role of Public Relations Unit of the Hospital and Position
8 The Qualifications of PR expert in Health Care
9 QUIZ
10 Duties of the Public Relations Specialist in Hospital
11 Media and Health
12 Health Communications and Ethics
13 Interpersonal Communication Perspective of Health Communication
14 Project Presentation

Kaynaklar

Ders Notu

IŞIK, Metin: "Sağlık Kuruluşlarında Halkla İlişkiler" Ders Notları, Sakarya, 2013.

Ders Kaynakları

Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel

Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat

Tabak, Ruhi Selçuk, (1999), Sağlık İletişimi, İstanbul: Literatür

Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531

Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), “Medya ve Sağlık: Patolojik Bir İlişki”, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.

Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
ProjeTasarim 1 10
SozluSinav 1 30
PRATIK 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 2 15 30
Final examination 1 20 20
Toplam İş Yükü 123
Toplam İş Yükü /25(s) 4.92
Dersin AKTS Kredisi 4.92
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