| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Internatıonal Marketıng | ISL 429 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. HAYRETTİN ZENGİN |
| Dersi Verenler | Dr.Öğr.Üyesi KAZIM MERT, |
| Dersin Yardımcıları | Res.Asst.Merve TÜRKMEN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Introducing fundamentals and functions of international marketing, training students for the skills of implementing the necessary practices. |
| Dersin İçeriği | international marketing, environmental factors, international marketing research, breaking into international marlets, product strategies, price strategies, promotion strategies, distribution strategies, multinational companies. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | defines international marketing and global marketing | Lecture, Question-Answer, Self Study, | Testing, Homework, |
| 2 | defines environmental factors affecting international marketing by giving examples | Lecture, Question-Answer, Self Study, | Testing, Homework, |
| 3 | defines international marketing mix | Lecture, Question-Answer, Self Study, | Testing, Homework, |
| 4 | informs about breaking into international markets | Lecture, Question-Answer, Self Study, | Testing, Homework, |
| 5 | explains the role of culture in international marketing by showing examples | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, |
| 6 | gives information about the entry strategies into international markets | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, Performance Task, |
| 7 | applies the pricing strategies in international marketing context | Lecture, Discussion, Demonstration, Case Study, | Testing, Homework, Performance Task, |
| 8 | Designs and applies internationa marketing | Lecture, Discussion, Drilland Practice, Group Study, | Testing, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | definition of international marketing | |
| 2 | environmental factors affecting international marketing- Economic environment | |
| 3 | environmental factors affecting international marketing- Cultural environment | |
| 4 | environmental factors affecting international marketing- Politic and legal environment | |
| 5 | environmental factors affecting international marketing- Technological environment | |
| 6 | international marketing research | |
| 7 | breaking into international markets strategies | |
| 8 | product strategies in international marketing | |
| 9 | Mid-term exam | |
| 10 | price strategies in international marketing | |
| 11 | promotion strategies in international marketing | |
| 12 | distribution strategies in international marketing | |
| 13 | organization and control of international marketing | |
| 14 | multinational companies |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | ||||||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | ||||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | ||||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | ||||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | ||||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | ||||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | ||||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Ödev | 30 |
| 1. Performans Görevi (Uygulama) | 10 |
| 1. Performans Görevi (Arazi Çalışması) | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Performance Task (Application) | 1 | 10 | 10 |
| Performance Task (Field Study) | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 135 | ||
| Toplam İş Yükü / 25 (Saat) | 5,4 | ||
| Dersin AKTS Kredisi | 5 | ||