Course Name Code Semester T+U Hours Credit ECTS
Advertising and Promotion ISL 427 7 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers Dr.Öğr.Üyesi AYHAN SERHATERİ,
Course Assistants Res.Asst.Emre YILDIRIM
Course Category Other
Course Objective The main purpose of this course is to improve advertising and promotion perspective in the marketing area
Course Content İn this course, advertising and promotion topics will be covered as fallowings
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To improve Media Planning Capabilities Lecture, Drilland Practice, Demonstration, Self Study, Testing, Homework,
2 To distinguish how to chose an advertisment medium Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
3 To improve communication skills Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
4 To improve public relations and publicity Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
5 To apply advertising skills in marketing Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
6 to identify advertisement effectiveness measurement Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 İntroduction to Advertising and Promotion
2 Cultur, Public and İdentitiy
3 İnteractivity and Change
4 Human Society
5 Customer Behavior
6 Life Style
7 Team of the Advertising
8 Promotion: Advertising, Public Relations, Sales Promotion, and Publicity
9 MIDTERM EXAM
10 Communication Process
11 Management of Relationships
12 Media Planning
13 Management of Perceptions
14 Action Plan for Promotion
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration.
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration
3 Our students will identify and analyse problems to offer solutions in tasks of business administration.
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
4 Our students will participate in projects about business administration process and tasks.
5 Our students will accept responsibility in order to conclude tasks of business administration.
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
6 Our students will define ethical problems in work environment and generate solutions.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills.
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 30
2. Ödev 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5