Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Advertısıng and Promotıon ISL 427 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Dr.Öğr.Üyesi AYHAN SERHATERİ
Dersi Verenler Dr.Öğr.Üyesi AYHAN SERHATERİ,
Dersin Yardımcıları Res.Asst.Emre YILDIRIM
Dersin Kategorisi Diğer
Dersin Amacı The main purpose of this course is to improve advertising and promotion perspective in the marketing area
Dersin İçeriği İn this course, advertising and promotion topics will be covered as fallowings
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 To improve Media Planning Capabilities Lecture, Drilland Practice, Demonstration, Self Study, Testing, Homework,
2 To distinguish how to chose an advertisment medium Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
3 To improve communication skills Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
4 To improve public relations and publicity Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
5 To apply advertising skills in marketing Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
6 to identify advertisement effectiveness measurement Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 İntroduction to Advertising and Promotion
2 Cultur, Public and İdentitiy
3 İnteractivity and Change
4 Human Society
5 Customer Behavior
6 Life Style
7 Team of the Advertising
8 Promotion: Advertising, Public Relations, Sales Promotion, and Publicity
9 MIDTERM EXAM
10 Communication Process
11 Management of Relationships
12 Media Planning
13 Management of Perceptions
14 Action Plan for Promotion
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration.
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration
3 Our students will identify and analyse problems to offer solutions in tasks of business administration.
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
4 Our students will participate in projects about business administration process and tasks.
5 Our students will accept responsibility in order to conclude tasks of business administration.
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
6 Our students will define ethical problems in work environment and generate solutions.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills.
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 40
1. Ödev 30
2. Ödev 30
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Toplam İş Yükü 130
Toplam İş Yükü / 25 (Saat) 5,2
Dersin AKTS Kredisi 5