Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Servıce Marketıng | ISL 423 | 7 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. NİLGÜN SARIKAYA |
Dersi Verenler | Prof.Dr. NİLGÜN SARIKAYA, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | The aim of this course is to explain students fundamental concepts in service marketing, service marketing mix elements, and what service businesses should do about |
Dersin İçeriği | This course consists of teaching, definition of service marketing, analyzing environmental conditions that affect service marketing business and explaining service marketing mix which is service marketing elements |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Explains basic concepts and topics concerning services marketing | Lecture, Question-Answer, Discussion, Self Study, | Testing, |
2 | Analyses and forms the services marketing mix | Lecture, Question-Answer, Discussion, Case Study, | Testing, Oral Exam, Homework, |
3 | Makes synthesis on the concepts of service quality, suctomer expectations and customer satisfaction and make some suggestion in relation to marketing practices | Lecture, Discussion, Case Study, Self Study, | Testing, Oral Exam, |
4 | Understands the concept of product design in services and formulates service design practices for various service sectors | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, Project / Design, |
5 | Makes analysis regarding supply and demand management for services and forms marketing strategies in light of these analyse | Lecture, Discussion, Case Study, Self Study, | Testing, Homework, |
6 | Explains the fundamental concepts in relation to pricing decisions in services industry and able to develop pricing strategies | Lecture, Question-Answer, Discussion, Self Study, | Testing, Oral Exam, Homework, |
7 | Understands the SERVICESCAPE concept and applies it | Lecture, Discussion, Case Study, Self Study, | Oral Exam, Homework, Project / Design, |
8 | Understands the fundamentals of yield management, analyzes and applies it. | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, Performance Task, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction to service marketing | |
2 | Customer Satisfaction and service quality | |
3 | Customer expectations management | |
4 | Consumer behavior and perceptions of service quality | |
5 | Service cape in service offer | |
6 | Product concept in service marketing | |
7 | New service design | |
8 | Midterm Exam | |
9 | Pricing in service marketing | |
10 | Yield management | |
11 | Supply management in service sector | |
12 | Demand management in service sector | |
13 | Customer retention ways | |
14 | Case studies |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları | HİZMET PAZARLAMASI VE STRATEJİLERİ Prof. Dr. Remzi Altunışık (Editör) İstanbul Beta, Yayın No : 3319 İşletme Ekonomi Dizisi : Baskı - Ekim İSTANBUL.(ANA KAYNAK) Öztürk Ayşe, Hizmet Pazarlaması,, Ekin Kitabevi, 2006.
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Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 40 |
1. Ödev | 30 |
1. Kısa Sınav | 15 |
2. Kısa Sınav | 15 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 2 | 20 | 40 |
Project / Design | 0 | 12 | 0 |
Performance Task (Field Study) | 0 | 16 | 0 |
Quiz | 1 | 10 | 10 |
Toplam İş Yükü | 124 | ||
Toplam İş Yükü / 25 (Saat) | 4,96 | ||
Dersin AKTS Kredisi | 5 |