| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons | ISL 320 | 6 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU |
| Dersi Verenler | Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication. |
| Dersin İçeriği | To learn as a business function PR and as a PR tool communication |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Understanding PR and communication concepts | Lecture, Discussion, | Testing, |
| 2 | Understanding the importance of PR and communication | Lecture, Discussion, | Testing, |
| 3 | Understanding and analysing the relations btween business organization and social structures | Lecture, Discussion, | Testing, |
| 4 | Making PR and communication policy | Lecture, Discussion, | Testing, |
| 5 | To define and use of the communication methods and tools | Lecture, Drilland Practice, | Testing, |
| 6 | Understanding the role of PR and communication in development an institutional identity | Lecture, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Public Relations (PR) and communication concepts | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 2 | Development, reasons and necessty of PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 3 | PR function and organization in business | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 4 | PR proces | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 5 | Communication methods in PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 6 | Communication methods in PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 7 | Communication tools in PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 8 | Communication tools in PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 9 | Mid-term Exams | |
| 10 | Defination of institutional identity in business organizations | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 11 | İnportance of PR in solving institutional identity problems of business organizations | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 12 | Internal PR | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 13 | PR and communication aplications | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| 14 | PR and communication aplications | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 55 |
| 1. Kısa Sınav | 15 |
| 2. Kısa Sınav | 15 |
| 3. Kısa Sınav | 15 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 10 | 20 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 135 | ||
| Toplam İş Yükü / 25 (Saat) | 5,4 | ||
| Dersin AKTS Kredisi | 5 | ||