| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Prıncıples Of Marketıng | ISL 110 | 2 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | None |
| Önerilen Seçmeli Dersler | None |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Prof.Dr. REMZİ ALTUNIŞIK |
| Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, Dr.Öğr.Üyesi AYHAN SERHATERİ, Prof.Dr. REMZİ ALTUNIŞIK, Prof.Dr. NİLGÜN SARIKAYA, |
| Dersin Yardımcıları | Res. Assist. Volkan GÖKTAŞ Res Assist. Hazel KARACA |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | Introducing the basic principles of marketing to students and raising awareness about the role of marketing in daily life |
| Dersin İçeriği | Definition of marketing and sales, advertising, distribution, etc., which are closely related to marketing. explaining the difference between concepts, market environment, consumer behavior, marketing research, market recognition and understanding (market segmentation), target market selection, marketing mix and discussion of major marketing practices and scope of marketing |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Being able to define the concept of marketing and express its difference from other related concepts. | Self Study, Case Study, Question-Answer, Discussion, | Homework, Testing, |
| 2 | Understanding the concept of the market environment and showing the elements of the market environment in practice. | Question-Answer, Lecture, Case Study, | Testing, Homework, |
| 3 | Defining the concept of consumer and having knowledge about consumer behavior | Question-Answer, Lecture, Case Study, Self Study, | Testing, Homework, |
| 4 | Identifying the market (market segmentation) and choosing a target market | Brain Storming, Question-Answer, Lecture, | Testing, Homework, |
| 5 | Defining the concept of marketing mix and creating mixes for various contexts | Discussion, Lecture, Case Study, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to marketing and description of course matters | |
| 2 | Market and marketing environment | |
| 3 | Consumer behavior | |
| 4 | Marketing information systems | |
| 5 | Understanding the market and market segmentation | |
| 6 | Target market selection and positioning | |
| 7 | Product and product decisions | |
| 8 | Pricing decisions | |
| 9 | Midterme exam | |
| 10 | Promotion and marketing communication | |
| 11 | Distribution channels and logistics | |
| 12 | Services marketing | |
| 13 | İnternational marketing | |
| 14 | The future of marketing and contemporary marketing practices |
| Kaynaklar | |
|---|---|
| Ders Notu | Basic textbook to follow in the context of the course - Pazarlamaya Giriş - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp ÖZDEMİR ve Prof Dr Ömer TORLAK, Sakarya Yayıncılık In addition, in the context of the course, various articles, marketing practices and cases from sources such as Business Week Turkey, the magazine, Harvard Business Review, Dünya newspaper, Capital Magazine will be included. Information regarding the responsible materials will be given in SABİS. |
| Ders Kaynakları | - Pazarlamaya Giriş - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp ÖZDEMİR ve Prof Dr Ömer TORLAK, Sakarya Yayıncılık - Pazarlama İlkeleri ve Yönetimi - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp ÖZDEMİR ve Prof Dr Ömer TORLAK, BETA |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Kısa Sınav | 6 |
| 2. Kısa Sınav | 6 |
| 3. Kısa Sınav | 6 |
| 4. Kısa Sınav | 6 |
| 1. Ödev | 15 |
| 2. Ödev | 21 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Assignment | 2 | 5 | 10 |
| Quiz | 4 | 4 | 16 |
| Mid-terms | 1 | 10 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 130 | ||
| Toplam İş Yükü / 25 (Saat) | 5,2 | ||
| Dersin AKTS Kredisi | 5 | ||