| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Consumer Behavıour | ISL 209 | 3 | 3 + 0 | 3 | 4 |
| Ön Koşul Dersleri | None |
| Önerilen Seçmeli Dersler | None |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Prof.Dr. SİMA NART |
| Dersi Verenler | Prof.Dr. SİMA NART, |
| Dersin Yardımcıları | Res. Asst. Volkan Goktas, Res. Asst. Hazel Mihriban Karaca |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The primary objective of this course is to help students understand consumer behavior from a marketing perspective.In this context, together with the models used to explain consumer behaviors, it is to ensure the understanding of certain variables such as perception, attitude, learning, motives, personality used in the literature of consumer behavior and to inform students about the relationships between consumer behaviors and these variables. |
| Dersin İçeriği | Describes the components of consumer behavior.Recognizes different models and approaches to consumer behavior.Describes the socio-cultural, psychological and economic factors that shape consumer behavior.Explains the relationship of consumer behavior with different disciplines. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Lecture, Project Based Learning, Case Study, Question-Answer, | Testing, Homework, Performance Task, | |
| 2 | Discussion, Question-Answer, Case Study, Lecture, | Performance Task, Homework, Testing, | |
| 3 | Discussion, Question-Answer, Case Study, Lecture, | Performance Task, Homework, Testing, | |
| 4 | Case Study, Self Study, | Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Consumer Behavior and Marketing | Related unit and articles |
| 2 | Consumer Behavior Models | Related unit and articles |
| 3 | Needs and Consumption | Related unit and articles |
| 4 | Motivation and Involvement | Related unit and articles |
| 5 | Perception | Related unit and articles |
| 6 | Learning | Related unit and articles |
| 7 | Attitudes | Related unit and articles |
| 8 | Personality | Related unit and articles |
| 9 | Lifestyle | Related unit and articles |
| 10 | Culture | Related unit and articles |
| 11 | Social Classes and Social Groups | Related unit and articles |
| 12 | Situational Factors Influencing Consumer Behavior | Related unit and articles |
| 13 | Organizational Buying Behavior | Related unit and articles |
| 14 | Communication | Related unit and articles |
| Kaynaklar | |
|---|---|
| Ders Notu | Altunışık, R., İslamoğlu, H., (2017). Tüketici Davranışları, Beta Basım Yayım |
| Ders Kaynakları | Koç, E. (2013). Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin Yayıncılık Other Resources: powerpoint slides and other electronic materials uploaded to SABIS |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| Toplam | 0 |
| Toplam | 0 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Assignment | 2 | 10 | 20 |
| Quiz | 1 | 15 | 15 |
| Final examination | 1 | 25 | 25 |
| Toplam İş Yükü | 108 | ||
| Toplam İş Yükü / 25 (Saat) | 4,32 | ||
| Dersin AKTS Kredisi | 4 | ||