| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Health Servıces Marketıng | TSY 506 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. NİLGÜN SARIKAYA |
| Dersi Verenler | |
| Dersin Yardımcıları | Res. Assit. Mustafa AMARAT |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The purpose of this course is to provide students with the basic principles and fundamental aspects of healtcare services marketing. |
| Dersin İçeriği | In this course, characterictics of healthcare services, market environment for healtcare services, consumer behavior in healthcare industry, marketing mix for healthcare services, services blue-print and new services design, pricing and yield management in healthcare services, and supply and demand analysis in helathcare industry constitute the content of this course. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Analyzes and evaluates specific caharacteristics of healtcare services | Lecture, Discussion, Case Study, Self Study, Problem Solving, | Testing, Homework, Performance Task, |
| 2 | Analyzes and manages consumer bahavior in healthcare industry | Lecture, Discussion, Case Study, Self Study, Problem Solving, | Testing, Homework, Performance Task, |
| 3 | Carries out environmental analysis in healthcare sector and manages relevant factors | Lecture, Question-Answer, Discussion, Case Study, Self Study, Problem Solving, | Testing, Homework, Performance Task, |
| 4 | Establishes marketing mix for healthcare services and manages it | Lecture, Question-Answer, Discussion, Case Study, Self Study, Problem Solving, | Testing, Homework, Performance Task, |
| 5 | Assesses and manages consumer satisfaction and complaint management in healthcare industry | Lecture, Question-Answer, Discussion, Case Study, Problem Solving, | Testing, Homework, Performance Task, |
| 6 | Manages supply and demand management process | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Problem Solving, | Testing, Homework, |
| 7 | Plans and manages promotional activities in healthcare services | Lecture, Question-Answer, Discussion, Case Study, Self Study, Problem Solving, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Services induustry and characteristics of healthcare services | |
| 2 | Market environment for healthcare services | |
| 3 | Consumer behavior in healthcare services | |
| 4 | Market segmentation and target market selection for healthcare services | |
| 5 | Marketing mix for healthcare services | |
| 6 | Products mix for healthcare services | |
| 7 | New services design for healthcare services | |
| 8 | Pricing of healthcare services | |
| 9 | Mid-term exam | |
| 10 | Distribution channels for healthcare organizations | |
| 11 | Promotional activities in healthcare industry | |
| 12 | Supply and demand management in healthcare industry | |
| 13 | Customer satisfaction and complaint management in healthcare industry | |
| 14 | Yield management in healthcare industry |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | 1) Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011.
|
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Understanding budgeting, financial reporting and control concepts, theories, laws, tools and practices | X | |||||
| 2 | Developing national and international health strategies and following changes | X | |||||
| 3 | To gain the ability to use statistical information to solve economic problems. | X | |||||
| 4 | Performing complex team tasks | X | |||||
| 5 | Ability to use quantitative and qualitative research methods | X | |||||
| 6 | Using quantitative and qualitative research methods in solving problems | X | |||||
| 7 | Evaluation: Understanding the basic ideas of stakeholders and making successful suggestions for improvement strategies | X | |||||
| 8 | Data Analysis and Presentation: To be able to interpret existing data and to use the information obtained in organizational development and change in order to manage organizations successfully. | X | |||||
| 9 | Contributing to the production of values that support the competitive power and sustainability of health institutions | X | |||||
| 10 | Collaborating with patients and healthcare professionals to develop strategies that will positively affect patient treatment and care | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 30 |
| 1. Ödev | 25 |
| 1. Performans Görevi (Uygulama) | 25 |
| 1. Performans Görevi (Seminer) | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 12 | 12 |
| Assignment | 1 | 15 | 15 |
| Performance Task (Application) | 1 | 15 | 15 |
| Performance Task (Seminar) | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 173 | ||
| Toplam İş Yükü / 25 (Saat) | 6,92 | ||
| Dersin AKTS Kredisi | 7 | ||