| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Copywrıtıng | GIT 322 | 6 | 1 + 2 | 2 | 5 |
| Ön Koşul Dersleri | Yok |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR |
| Dersi Verenler | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Teaching the methods of composing the messages aimed at target audience in the fields of advertising and marketing communication. |
| Dersin İçeriği | This course consists of integrated marketing communication, methods of creative thinking and the basic techniques of copywriting. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | He/She learns the methods of problem-focused thinking and finding creative solutions. | Question-Answer, Discussion, Group Study, | |
| 2 | He/She comprehends the importance of strategy in advertising and marketing communication. | Lecture, Question-Answer, Discussion, Brain Storming, | |
| 3 | He/She lists the important features of a copy. | Lecture, Question-Answer, | |
| 4 | He/She plans a creative copy. | Question-Answer, Discussion, Brain Storming, | |
| 5 | He/She prepares an efficient copy. | Discussion, Group Study, Brain Storming, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Advertising and marketing communication | |
| 2 | Copywriting and creativity | |
| 3 | Creative ideas in advertising | |
| 4 | Integrated marketing communication | |
| 5 | Strategy in marketing communication | |
| 6 | Determination of purposes of advertising | |
| 7 | Making creative brief | |
| 8 | Writing strategy | |
| 9 | How to write a newspaper advertisement | |
| 10 | How to write outdoor advertisements | |
| 11 | How to write a brochure, catalog and flyer | |
| 12 | How to write a radio commercial script | |
| 13 | How to write a TV commercial script | |
| 14 | How to write internet advertisements |
| Kaynaklar | |
|---|---|
| Ders Notu | 1. Book, Albert C. Ve C. Dennis Schick. Çev. Dilek Şendil. Reklamcılıkta Metin ve Taslağın İlkeleri. İstanbul: A Yayınevi, 1998. 2. Borça, Güven. Reklamlardan Sonra. İstanbul: MediaCat Yayınları, 2003. 3. Elden, Müge. Reklam Yazarlığı. İstanbul: İletişim Yayınları, 2003. 4. Foster, Jack. İyi Bir Fikir Nasıl Bulunur? Çev. Dinç Tayanç. İstanbul: MediaCat Yayınları, 2005. 5. Hopkins, Claude C. Reklamcılık Yaşantım ve Bilimsel Reklamcılık. Çev. Mustafa K. Gerçeker. İstanbul: Yapı Kredi Yayınları, 1996. 6. Kocabaş, Füsun ve Müge Elden. Reklam ve Yaratıcı Strateji. İstanbul: A Yayınevi, 1997. 7. Sullivan, Luke. Satan Reklam Yaratmak. Çev. Sevtap Yaman. İstanbul: MediaCat Yayınları, 2000. |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. | ||||||
| 2 | To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. | ||||||
| 3 | To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. | ||||||
| 4 | To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. | ||||||
| 5 | To be able to define problems related to visual communication design, to develop solutions based on evidence and research. | ||||||
| 6 | To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. | ||||||
| 7 | To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. | ||||||
| 8 | To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. | ||||||
| 9 | To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. | ||||||
| 10 | To have knowledge about the legal regulations and procedures in the relevant field of art. | ||||||
| 11 | To be able to follow information about visual communication design using a foreign language. | ||||||
| 12 | To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. | ||||||
| 13 | To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. | ||||||
| 14 | To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. | ||||||
| 15 | To have aesthetic awareness. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 25 |
| 2. Ödev | 25 |
| 3. Ödev | 25 |
| 1. Ara Sınav | 25 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
| Mid-terms | 1 | 1 | 1 |
| Quiz | 1 | 1 | 1 |
| Final examination | 1 | 4 | 4 |
| Performance Task (Application) | 1 | 8 | 8 |
| Toplam İş Yükü | 126 | ||
| Toplam İş Yükü / 25 (Saat) | 5,04 | ||
| Dersin AKTS Kredisi | 5 | ||