Course Name Code Semester T+U Hours Credit ECTS
Copywriting GIT 322 6 1 + 2 2 5
Precondition Courses Yok
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR
Course Lecturers Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR,
Course Assistants
Course Category
Course Objective Teaching the methods of composing the messages aimed at target audience in the fields of advertising and marketing communication.
Course Content This course consists of integrated marketing communication, methods of creative thinking and the basic techniques of copywriting.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 He/She learns the methods of problem-focused thinking and finding creative solutions. Question-Answer, Discussion, Group Study,
2 He/She comprehends the importance of strategy in advertising and marketing communication. Lecture, Question-Answer, Discussion, Brain Storming,
3 He/She lists the important features of a copy. Lecture, Question-Answer,
4 He/She plans a creative copy. Question-Answer, Discussion, Brain Storming,
5 He/She prepares an efficient copy. Discussion, Group Study, Brain Storming,
Week Course Topics Preliminary Preparation
1 Advertising and marketing communication
2 Copywriting and creativity
3 Creative ideas in advertising
4 Integrated marketing communication
5 Strategy in marketing communication
6 Determination of purposes of advertising
7 Making creative brief
8 Writing strategy
9 How to write a newspaper advertisement
10 How to write outdoor advertisements
11 How to write a brochure, catalog and flyer
12 How to write a radio commercial script
13 How to write a TV commercial script
14 How to write internet advertisements
Resources
Course Notes 1. Book, Albert C. Ve C. Dennis Schick. Çev. Dilek Şendil. Reklamcılıkta Metin ve Taslağın İlkeleri. İstanbul: A Yayınevi, 1998.<br>2. Borça, Güven. Reklamlardan Sonra. İstanbul: MediaCat Yayınları, 2003.<br>3. Elden, Müge. Reklam Yazarlığı. İstanbul: İletişim Yayınları, 2003.<br>4. Foster, Jack. İyi Bir Fikir Nasıl Bulunur? Çev. Dinç Tayanç. İstanbul: MediaCat Yayınları, 2005. <br>5. Hopkins, Claude C. Reklamcılık Yaşantım ve Bilimsel Reklamcılık. Çev. Mustafa K. Gerçeker. İstanbul: Yapı Kredi Yayınları, 1996.<br>6. Kocabaş, Füsun ve Müge Elden. Reklam ve Yaratıcı Strateji. İstanbul: A Yayınevi, 1997.<br>7. Sullivan, Luke. Satan Reklam Yaratmak. Çev. Sevtap Yaman. İstanbul: MediaCat Yayınları, 2000.
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate.
2 To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design.
3 To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them.
4 To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life.
5 To be able to define problems related to visual communication design, to develop solutions based on evidence and research.
6 To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts.
7 To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields.
8 To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills.
9 To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally.
10 To have knowledge about the legal regulations and procedures in the relevant field of art.
11 To be able to follow information about visual communication design using a foreign language.
12 To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field.
13 To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication.
14 To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model.
15 To have aesthetic awareness.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 25
2. Ödev 25
3. Ödev 25
1. Ara Sınav 25
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 1 1
Quiz 1 1 1
Final examination 1 4 4
Performance Task (Application) 1 8 8
Total Workload 126
Total Workload / 25 (Hours) 5.04
dersAKTSKredisi 5