| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Basıcs Of Advertısıng | HIR 118 | 2 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN |
| Dersi Verenler | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | Within the scope of this course, advertising, which is closely related to the society, will be evaluated in various dimensions. In addition, this course will provide students with a broad perspective on the basic principles and practices of advertising. |
| Dersin İçeriği | Within the scope of this course, the close relationship of advertising with marketing, developing and changing definitions of advertising, advertising purposes & functions, classification of advertisement, advertising attractiveness, TV advertisement types-production approaches-Expression styles, relationship of advertisement with generations, Advertising strategies, advertisement production processes, advertisement channels, contemporary approaches in advertising and the functioning-organizational structure of advertising agencies and jargons will be covered. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To understand the basic advertising concepts and practices | Brain Storming, Case Study, Self Study, Problem Solving, | Testing, |
| 2 | To understand the ad environments | Problem Solving, Brain Storming, Group Study, | Testing, |
| 3 | To understand the advertising and the role of advertising in the world | Brain Storming, Drilland Practice, Discussion, Question-Answer, Lecture, | Testing, |
| 4 | To understand the the operating structure of advertising agencies | Drilland Practice, Lecture, | Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Marketing and Advertising Relationship, Introduction to Advertising | |
| 2 | Advertising features and advertising purposes | |
| 3 | Advertising Functions and Classification of Advertising | |
| 4 | Corporate ads | |
| 5 | Advertising Appeals | |
| 6 | TV ad types | |
| 7 | TV commercial production approaches | |
| 8 | TV commercial narration formats | |
| 9 | Advertising and generations | |
| 10 | Message concept in advertisement | |
| 11 | Advertising strategies | |
| 12 | Advertising film production processes | |
| 13 | Choosing ad environments and media class | |
| 14 | Contemporary Approaches in Advertising, Advertising Agencies |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | REKLAM VE REKLAMCILIK-Müge ELDEN, KAVRAM VE KURAMLARIYLA REKLAM -Filiz BALTA PELTEKOĞLU- NEDİR BU REKLAM-Muazzez BABACAN |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 70 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| 3. Kısa Sınav | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Mid-terms | 1 | 15 | 15 |
| Quiz | 3 | 5 | 15 |
| Final examination | 1 | 40 | 40 |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Toplam İş Yükü | 134 | ||
| Toplam İş Yükü / 25 (Saat) | 5,36 | ||
| Dersin AKTS Kredisi | 5 | ||