| 1 |
To evaluate the public relations and advertising activities with a critical point of view. |
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| 2 |
To develop a capacity of analytic thinking on public relations and advertising |
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| 3 |
To analyze the target audience on the basis of public relations and advertising activities. |
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| 4 |
To define the elements of field research on public relations and advertising areas. |
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| 5 |
To follow the new developments on corporate communication. |
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| 6 |
To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies |
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| 7 |
To be aware of the fact that increasing the quality on public relations and advertising is important. |
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| 8 |
To consider the ethical values while using media vehicles on creating public relations and advertising activities. |
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| 9 |
To embrace the public relations and advertising profession as a lifestyle |
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| 10 |
To Apprehend the importance of PR for image, reputation and brand |
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