| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Marketıng Management | ISL 202 | 4 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Prof.Dr. HAYRETTİN ZENGİN |
| Dersi Verenler | Prof.Dr. HAYRETTİN ZENGİN, |
| Dersin Yardımcıları | Res.Asst. Semih OKUTAN, Res.Asst. Buket BORA |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Marketing is an inseperable part of todays modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations. |
| Dersin İçeriği | The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describes and gives examples for the basic concepts regarding marketing | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, Self Study, | Testing, Homework, |
| 2 | Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management | Lecture, Discussion, Brain Storming, Self Study, | Testing, Homework, |
| 3 | Explains the causes of consumer behavior and derives some consclusions for the marketing management | Lecture, Discussion, Self Study, | Testing, Homework, |
| 4 | Explains marketing information system and identifies the nescessary information needs and the analysis | Lecture, Self Study, | Testing, Homework, |
| 5 | Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection | Lecture, Question-Answer, Discussion, Group Study, | Testing, Homework, |
| 6 | Analyzes the concept of marketing mix and organizes them in the context of marketing process | Lecture, Group Study, Self Study, | Testing, Homework, |
| 7 | Analyzes the marketing activities of an organization and forms the marketing programs | Lecture, Discussion, Group Study, Self Study, | Testing, Homework, |
| 8 | Defines the concepts of marketing planning and strategic marketing planning, identifies relevant concepts and develops and applies strategic marketing planning | Lecture, Discussion, Case Study, Self Study, | Testing, Homework, |
| 9 | Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs | Lecture, Case Study, Self Study, | Testing, Homework, |
| 10 | Follows the developments in the market and uses these developments in the formation of new marketing strategies | Lecture, Question-Answer, Discussion, Group Study, Case Study, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to marketing | Review of the related chapters of the lecture. |
| 2 | Marketing environment and searching for market opportunities | Review of the related chapters of the lecture. |
| 3 | Consumer behavior | Review of the related chapters of the lecture. |
| 4 | Marketing information systems and marketing research | Review of the related chapters of the lecture. |
| 5 | Market segmentation, target market selection and positioning | Review of the related chapters of the lecture. |
| 6 | Product decisions and management | Review of the related chapters of the lecture. |
| 7 | Price and pricing | Review of the related chapters of the lecture. |
| 8 | MID TERM EXAM | |
| 9 | Promotion efforts: advertising, sales promotion and public relations | Review of the related chapters of the lecture. |
| 10 | Personal selling and sales management | Review of the related chapters of the lecture. |
| 11 | Distribution channels and distribution policies | Review of the related chapters of the lecture. |
| 12 | Wholeselling and retailing | Review of the related chapters of the lecture. |
| 13 | Marketing management and strategic marketing planning | Review of the related chapters of the lecture. |
| 14 | Marketing control and social responsibility in marketing | Review of the related chapters of the lecture. |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Can follow new and current technologies and evaluate them | X | |||||
| 2 | Can understand the operation of Corporate Information Systems and use these systems at a basic level | ||||||
| 3 | Constructs numerical models of basic business problems. | ||||||
| 4 | Solves modeled business problems with the help of information technologies and interprets the solutions | ||||||
| 5 | Contributes to informatics oriented projects as a member of the team | ||||||
| 6 | Effectively uses information technology tools that support teamwork in project management. | ||||||
| 7 | Master basic business functions and information technologies and establishes the link between them | ||||||
| 8 | Contributes to the design, development and implementation processes of corporate information systems. | ||||||
| 9 | Can produce and present quality documentation for all kinds of projects, including entrepreneurship projects. | ||||||
| 10 | Prepares informative, effective and interesting presentations and presents these presentations. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 80 |
| 1. Kısa Sınav | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 4 | 64 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 8 | 8 |
| Quiz | 1 | 4 | 4 |
| Assignment | 2 | 10 | 20 |
| Oral Examination | 1 | 5 | 5 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 159 | ||
| Toplam İş Yükü / 25 (Saat) | 6,36 | ||
| Dersin AKTS Kredisi | 6 | ||