| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Strategıc Marketıng | ISL 445 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | The main purpose of this course is to improve strategic perspective in the marketing area |
| Dersin İçeriği | In this course, strategic topics will be covered as fOllowings |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Interprets strategic thinking and strategic perspective. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Explains strategic marketing planning. | Lecture, Discussion, Case Study, Problem Solving, | Homework, Project / Design, |
| 3 | Carries out SWOT analysis and formulates marketing programs. | Lecture, Discussion, Group Study, Brain Storming, Self Study, | Testing, Homework, Performance Task, |
| 4 | Explains competitive analysis and privides examples from the marketing practices. | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 5 | Does customer analysis and develops market segmentation choices. | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, |
| 6 | Explains the concept of positioning and provides examples in regard to its implementation. | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 7 | Analysez and interprets marketing strategies. | Lecture, Discussion, Case Study, | Testing, Homework, Performance Task, |
| 8 | Examines product life cycle stages and develops suitable marketing strategies. | Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
| 9 | Explains the concept of performance evaluation and implements the evaluation process. | Lecture, Discussion, Problem Solving, | Testing, Homework, |
| 10 | Carries out sector analyses and drive conclusions from this analysis. | Discussion, Case Study, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Strategic Thinking | |
| 2 | Strategic Marketing Targets. | |
| 3 | Strategic Analiysis and Market (Profit) Opportunities. | |
| 4 | Corporate Analiysis | |
| 5 | Customer Analiysis | |
| 6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
| 7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
| 8 | Marketing Strategies | |
| 9 | Midterm Examination | |
| 10 | Marketing Strategies for Emerging Markets | |
| 11 | Marketing Strategies for Mature Markets | |
| 12 | Marketing Strategies for Decreasing Markets and Crises | |
| 13 | Marketing Strategies in terms of Market Positioning | |
| 14 | Application of Marketing Strategies |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Providing field knowledge | X | |||||
| 2 | Developing analytical thinking skills | X | |||||
| 3 | Developing entrepreneurial personality traits | X | |||||
| 4 | :Being an entrepreneur and Intrapreneurship | X | |||||
| 5 | Firm-level problem detection and solution | X | |||||
| 6 | Problem detection and solution across the economy | X | |||||
| 7 | Oral and written communication skills | X | |||||
| 8 | Team building and development | X | |||||
| 9 | :Ethical awareness | ||||||
| 10 | Ethical and social responsibility in problem solving | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 35 |
| 1. Ödev | 35 |
| 1. Performans Görevi (Uygulama) | 15 |
| 1. Performans Görevi (Seminer) | 15 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Performance Task (Application) | 1 | 15 | 15 |
| Performance Task (Seminar) | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 124 | ||
| Toplam İş Yükü / 25 (Saat) | 4,96 | ||
| Dersin AKTS Kredisi | 5 | ||