| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Prıncıples Of Marketıng | ISL 201 | 3 | 3 + 0 | 3 | 4 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Prof.Dr. SİMA NART |
| Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, Prof.Dr. REMZİ ALTUNIŞIK, Prof.Dr. SİMA NART, |
| Dersin Yardımcıları | Res. Asst. Merve TÜRKMEN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Marketing is an inseperable part of human life. Therefore, the purpose of this course is to explain what marketing fact is, what the basic principles while driving marketing activities are, marketing mix and marketing performance and lecture the students about them. |
| Dersin İçeriği | In this lesson, the definition of marketing concept, environmental factors that affect marketing activities, the basic principles of marketing and the marketing mixes which are the elements of marketing process, will be investigated. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describes and gives examples for the basic concepts regarding marketing | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, Self Study, | Testing, Homework, |
| 2 | Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management | Self Study, Brain Storming, Discussion, Lecture, | Homework, Testing, |
| 3 | Explains the causes of consumer behavior and derives some consclusions for the marketing management | Self Study, Discussion, Lecture, | Homework, Testing, |
| 4 | Explains marketing information system and identifies the nescessary information needs and the analysis | Self Study, Lecture, | Homework, Testing, |
| 5 | Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection | Group Study, Discussion, Question-Answer, Lecture, | Homework, Testing, |
| 6 | Analyzes the basic marketing components and organizes their places in marketing process | Self Study, Group Study, Lecture, | Homework, Testing, |
| 7 | Analyzes the marketing activities of a business and generates the marketing program | Self Study, Group Study, Discussion, Lecture, | Homework, Testing, |
| 8 | Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs | Self Study, Case Study, Lecture, | Homework, Testing, |
| 9 | Follows the developments in the market and uses these developments in the formation of new marketing strategies | Case Study, Group Study, Discussion, Question-Answer, Lecture, | Homework, Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to Marketing and the Role of Marketing for a Business | |
| 2 | Marketing Environment and Monitoring the Market Opportunities | |
| 3 | Consumer and Consumer Behavior | |
| 4 | Marketing Informatin System and Information Sources | |
| 5 | Market Segmentation, Targeting and Positioning | |
| 6 | Marketing Mix and Product Concept | |
| 7 | Marketing Mix and Service Concept | |
| 8 | Price and Pricing | |
| 9 | Marketing Communication and Promotion Mix | |
| 10 | Mid-term Exam | |
| 11 | Distribution Channels | |
| 12 | International Marketing | |
| 13 | Marketing Control | |
| 14 | Marketing Ethics and Social Responsibility |
| Kaynaklar | |
|---|---|
| Ders Notu | 1. Remzi ALTUNIŞIK, Şuayib ÖZDEMİR ve Ömer TORLAK, Modern Pazarlama, Değişim Yayınları, 6 baskı. 2. Slides related to lesson, various websites and internet sources. |
| Ders Kaynakları | Cemal YÜKSELEN, Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık, 2007 Hamdi İSLAMOĞLU, Pazarlama Yönetimi- Beta Yayıncılık, 2006. Yavuz ODABAŞI ve Gülfidan BARIŞ Tüketici Davranışları, MediaCat, 2002. İsmet MUCUK, Pazarlama İlkeleri, Türkmen Kitabevi, 2006 Ahmet H. İSLAMOĞLU ve Remzi ALTUNIŞIK, Satış ve Satış Yönetimi, Sakarya Kitabevi, 2007 Ömer Baybars TEK, Pazarlama İlkeleri, Beta Yayınları, 2002. Mehmet OLUÇ, Temel Pazarlama Kavramları, Beta Yayıncılık, 2006 Mehmet Karafakioğlu, Pazarlama İlkeleri, Türkmen Kitabevi, Müjdat Özmen ve diğ, Editörler, Ömer Torlak ve Müjdat Özmen, Pazarlama İlkleleri, AÖF Yayınları, 2013 Remzi ALTUNIŞIK, Şuayib ÖZDEMİR ve Ömer TORLAK, Pazarlamaya Giriş, Sakarya Yayıncılık, 2012 |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Ödev | 20 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| 3. Kısa Sınav | 10 |
| 4. Kısa Sınav | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 7 | 7 |
| Assignment | 2 | 10 | 20 |
| Final examination | 1 | 9 | 9 |
| Quiz | 2 | 5 | 10 |
| Toplam İş Yükü | 110 | ||
| Toplam İş Yükü / 25 (Saat) | 4,4 | ||
| Dersin AKTS Kredisi | 4 | ||