| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Retail Management | ISL 324 | 6 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
| Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
| Course Assistants | Res.Asst.Emre YILDIRIM |
| Course Category | Other |
| Course Objective | To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing |
| Course Content |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Define Retailing Concepts | Lecture, Discussion, | Testing, |
| 2 | Have knowledhe about retailing competitive strategies and give examples | Lecture, Discussion, | Testing, Homework, |
| 3 | Analyze retail product assorment, pricing, promotion concepts | Lecture, Discussion, | Testing, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Retail, Retailing, Retail Selling Concept | |
| 2 | Types of Retailers | |
| 3 | Consumer Purchase Behavior | |
| 4 | Competition in Retailing Sector and New Strategies | |
| 5 | Retailer Site Selection | |
| 6 | Store Planning, Design, Visual Communication | |
| 7 | Planning Product Assorment | |
| 8 | Private Label | |
| 9 | Mid-term Exam | |
| 10 | Purchasing Systems | |
| 11 | Pricing | |
| 12 | Retail Communication Mix | |
| 13 | Electronic Retailing | |
| 14 | Customer Relationship Management |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | ||||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | ||||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | ||||||
| 4 | Our students will participate in projects about business administration process and tasks. | ||||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | ||||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | ||||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | ||||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 10 |
| Total | 10 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 4 | 8 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 128 | ||
| Total Workload / 25 (Hours) | 5.12 | ||
| dersAKTSKredisi | 5 | ||