| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Retaıl Management | ISL 324 | 6 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. FARUK ANIL KONUK |
| Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, |
| Dersin Yardımcıları | Res.Asst.Emre YILDIRIM |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing |
| Dersin İçeriği |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Define Retailing Concepts | Lecture, Discussion, | Testing, |
| 2 | Have knowledhe about retailing competitive strategies and give examples | Lecture, Discussion, | Testing, Homework, |
| 3 | Analyze retail product assorment, pricing, promotion concepts | Lecture, Discussion, | Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Retail, Retailing, Retail Selling Concept | |
| 2 | Types of Retailers | |
| 3 | Consumer Purchase Behavior | |
| 4 | Competition in Retailing Sector and New Strategies | |
| 5 | Retailer Site Selection | |
| 6 | Store Planning, Design, Visual Communication | |
| 7 | Planning Product Assorment | |
| 8 | Private Label | |
| 9 | Mid-term Exam | |
| 10 | Purchasing Systems | |
| 11 | Pricing | |
| 12 | Retail Communication Mix | |
| 13 | Electronic Retailing | |
| 14 | Customer Relationship Management |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | ||||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | ||||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | ||||||
| 4 | Our students will participate in projects about business administration process and tasks. | ||||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | ||||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | ||||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | ||||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 100 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 4 | 8 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 128 | ||
| Toplam İş Yükü / 25 (Saat) | 5,12 | ||
| Dersin AKTS Kredisi | 5 | ||