Course Name Code Semester T+U Hours Credit ECTS
Consumer Behavior HIR 004 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN
Course Lecturers Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

Throughout this course, we will focus on  to understand consumer behaviour.

Course Content

The concept of consumer behaviour, interdisciplinary approach in consumer behavior, a general model of consumer behavior, psychological effects, socio-cultural influences, consumer buying process 

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Understand consumer behavior concepts and features Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
2 Evaluate models of consumer behavior Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
3 Understand the relationship between consumer behavior and marketing strategy Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
4 Understand the buying process and consumer decision Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
5 understand the interdisciplinary approach in consumer behavior Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 An Introduction of Consumer Behaviour Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
2 Perception Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
3 Learning and Memory Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
4 Motivation and Involvement Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
5 Attitudes Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
6 Reference Groups Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
7 QUIZ-1 Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
8 MIDTERM Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
9 Family and Gender Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
10 Personality Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
11 Values-Life Styles-Culture Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
12 Consumer Behaviour Models - Traditional Models Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
13 QUIZ-2 Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
14 Consumer Behaviour Models - Contemporary Models Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç ' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış ' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Resources
Course Notes
Course Resources

' Tüketici Davranışı ve Pazarlama Stratejileri', Erhan Koç

' Tüketici Davranışı', Prof. Dr. Yavuz Odabaşı - Gülfidan Barış

' Consumer Behaviour' , Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Kısa Sınav 10
2. Kısa Sınav 10
3. Kısa Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 3 2 6
Final examination 1 20 20
Total Workload 132
Total Workload / 25 (Hours) 5.28
dersAKTSKredisi 5