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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNATIONAL MARKETING MANAGEMENT UTC 525 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Dr.Öğr.Üyesi KAZIM MERT
Dersi Verenler Dr.Öğr.Üyesi KAZIM MERT
Dersin Yardımcıları Res.Assit. Ayşegül KARATAŞ
Dersin Kategorisi
Dersin Amacı
Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field.
Dersin İçeriği
The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Attendees will have knowlegde about facts of marketing. 1 - 2 - 3 - A - C -
2 - Attendees will recognize the international marketing environment 1 - 2 - 3 - A - C -
3 - Attendees will have knowledge about strategies of opening to the international markets 1 - 2 - 3 - A - C -
4 - Attendees will have knowledge about the concepts of global products and international product strategies. 1 - 2 - 3 - A - C -
5 - Attendees will have knowledge about international pricing strategies. 1 - 2 - 3 - A - C -
6 - Attendees can discuss decisions of promotion mix elements at international level. 1 - 2 - 3 - A - C -
7 - Attendees will have knowledge about distribution channels and policies 1 - 2 - 3 - A - C -
8 - Attendees will have knowledge about applications of Harmonized System Codes 1 - 2 - 3 - A - C -
9 - Attendees will make international marketing research and interpret findings. 1 - 2 - 3 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction To Global Marketing.
2 International Marketing Environment
3 Economic And Political Environment
4 Market Assessment Process
5 Basic Subjects About Opening To The International Markets
6 Strategies For Opening To The International Markets
7 International Product Decisions
8 Mid-term Examination
9 International Pricing Decisions
10 International Promotion Decisions
11 International Distribution Channels
12 Applications of Harmonized System Codes
13 International Marketing Research
14 International Marketing Research

Kaynaklar

Ders Notu Albaum, Gerald, Duerr Edwin, (2011), International Marketing and Export Management, Prentice Hall.
Ders Kaynakları Keegan, Warren J.,(2013), Global Marketing Management (8th Edition) .

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
Odev 1 30
PerformansGoreviSeminer 1 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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