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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
HEALTH SERVICES MARKETING TSY 506 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. NİLGÜN SARIKAYA
Dersi Verenler
Dersin Yardımcıları Res. Assit. Semih OKUTAN
Dersin Kategorisi
Dersin Amacı
The purpose of this course is to provide students with the basic principles and fundamental aspects of healtcare services marketing.
Dersin İçeriği
In this course, characterictics of healthcare services, market environment for healtcare services, consumer behavior in healthcare industry, marketing mix for healthcare services, services blue-print and new services design, pricing and yield management in healthcare services, and supply and demand analysis in helathcare industry constitute the content of this course.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Analyzes and evaluates specific caharacteristics of healtcare services 1 - 3 - 12 - 14 - 15 - A - C - F -
2 - Analyzes and manages consumer bahavior in healthcare industry 1 - 3 - 12 - 14 - 15 - A - C - F -
3 - Carries out environmental analysis in healthcare sector and manages relevant factors 1 - 2 - 3 - 12 - 14 - 15 - A - C - F -
4 - Establishes marketing mix for healthcare services and manages it 1 - 2 - 3 - 12 - 14 - 15 - A - C - F -
5 - Assesses and manages consumer satisfaction and complaint management in healthcare industry 1 - 2 - 3 - 12 - 15 - A - C - F -
6 - Manages supply and demand management process 1 - 2 - 3 - 10 - 12 - 15 - A - C -
7 - Plans and manages promotional activities in healthcare services 1 - 2 - 3 - 12 - 14 - 15 - A - C -
Öğretim Yöntemleri: 1:Lecture 3:Discussion 12:Case Study 14:Self Study 15:Problem Solving 2:Question-Answer 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Services induustry and characteristics of healthcare services
2 Market environment for healthcare services
3 Consumer behavior in healthcare services
4 Market segmentation and target market selection for healthcare services
5 Marketing mix for healthcare services
6 Products mix for healthcare services
7 New services design for healthcare services
8 Pricing of healthcare services
9 Mid-term exam
10 Distribution channels for healthcare organizations
11 Promotional activities in healthcare industry
12 Supply and demand management in healthcare industry
13 Customer satisfaction and complaint management in healthcare industry
14 Yield management in healthcare industry

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 30
Odev 1 25
PerformansGoreviUygulama 1 25
PerformansGoreviSeminer 1 20
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

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