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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
POSTMODERN MARKETING UYP 604 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. REMZİ ALTUNIŞIK
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
The objective of this course is to enrich doctoral students’ marketing knowledge and postmodern views in marketing field. The aim is to familiarize students with postmodern conditions and postmodern thinking and its applicability to the field of marketing. Weaknesses of modern approaches to marketing, postmodern conditions, postmodern consumer and postmodern consumption culture,brand and communication concept in postmodern situation,Symbolic consumption and Postmodern paradigm
Dersin İçeriği
Concepts of modern and postmodern, Consumption and postmodern consumption culture, Consumption and symbols in postmodern conditions, Symbolic consumption, Postmodern research methods
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Knows Postmodern research methods 1 - 2 - 3 - 8 - 10 - A - C -
2 - Knows Concepts of modern and postmodern 1 - 2 - 3 - 8 - 10 - A - C -
3 - Knows Reversal of production and consumption 1 - 2 - 3 - 8 - 10 - A -
4 - Knows Symbolic consumption 1 - 2 - 3 - 10 - A -
5 - Postmodern marketing paradigm 1 - 2 - 3 - A -
6 - to learn Applications of postmodern characteristics to marketing and marketing strategy 1 - 2 - 3 - 10 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 8:Group Study 10:Brain Storming
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Concepts of modern and postmodern
2 Characteristics of modern and postmodern conditions
3 Differentiating charactersitics of postmodernism and its marketing implications
4 Consumption and postmodern consumption culture
5 From segmentation to fragmentation
6 Reversal of production and consumption
7 Consumption and symbols in postmodern conditions
8 Applications of postmodern characteristics to marketing and marketing strategy
9 Midterm exam
10 Characteristics of postmodern society
11 Symbolic consumption
12 Postmodern marketing paradigm
13 Postmodern research methods
14 Review of the topics and postmodern marketing practices

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 30
PerformansGoreviSeminer 1 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Assignment 1 12 12
Performance Task (Seminar) 1 12 12
Final examination 1 15 15
Toplam İş Yükü 161
Toplam İş Yükü /25(s) 6.44
Dersin AKTS Kredisi 6.44
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