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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
MARKETING MANAGEMENT EIS 505 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Prof.Dr. REMZİ ALTUNIŞIK
Dersi Verenler Prof.Dr. REMZİ ALTUNIŞIK
Dersin Yardımcıları Res.Asst. Semih OKUTAN, Res. Asst. Buket BORA
Dersin Kategorisi
Dersin Amacı
The general objective of this course is to present students with marketing management process with an applied orientation. The aim of the course is to help students to gain a good grasp of major marketing issues and topics from a managerial perspective. More specifically, market dynamics and its implications for marketing management, critical aspects of consumer behavior, target market selection and positioning strategies, marketing mix elements from a managerial point of view, and recent developments in marketing thought and practice.
Dersin İçeriği
The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Evaluates the fundamental concepts concerning marketing management in a critical manner 1 - 2 - 3 - 14 - A - B - C -
2 - Asseses the firms’s marketing environment and evaluates the suitability of environmental factors for the marketing management 1 - 3 - 8 - 14 - A - B - C -
3 - Analyzes the marketing mix elements in a critical manner and develops marketing programs by using suitable marketing mix elements 1 - 3 - 14 - A - C -
4 - Makes analysis for positioning in marketing and develops strategies 1 - 2 - 3 - 14 - A - C -
5 - Carries out the necessary analysis and synthesis for strategic marketing planning 1 - 3 - 12 - 14 - A - B - C -
6 - Develops marketing metrics and assesses marketing performance of the firm 1 - 3 - 8 - 14 - A - B - C -
7 - Evaluates and makes assessment for the develepments and advances taking place in the market environment 1 - 3 - 14 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 14:Self Study 8:Group Study 12:Case Study
Ölçme Yöntemleri: A:Testing B:Oral Exam C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction to marketing and markating management
2 Market dynamics and environmental changes affecting marketing practices
3 Consumer behavior and changes in consumption patterns
4 Market segmentation and target market selection procesess
5 Positioning and positioning strategies
6 Product policy and new product management policy
7 Pricing policy and practical aspects of pricing
8 Promotional policy and managerial implications
9 Midterm exam
10 Personal selling and sales promotions
11 Distribution channels and logistic management
12 Strategic marketing planning
13 Marketing auditing and control
14 New approaches and marketing techniques in marketing

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 25
Odev 1 37
Odev 2 38
Toplam 100
Yıliçinin Başarıya Oranı 20
Finalin Başarıya Oranı 80
Toplam 100

AKTS - İş Yükü

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