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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
SOCIAL TRENDS IN ADVERTISING AND LIFE STYLES IHR 535 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. AYDA İNANÇ
Dersi Verenler Doç.Dr. AYDA İNANÇ
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
Dersin İçeriği
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - 5 - E -
2 - 5 - E -
Öğretim Yöntemleri: 5:Demonstration
Ölçme Yöntemleri: E:Portfolio

Ders Akışı

Hafta Konular ÖnHazırlık
1 general discussion
2 New regulations and product placement in advertisements
3 Reflection of changing consumer structure on advertising
4 Reflection of changing consumer structure on advertising (continued)
5 The relationship between everyday language and advertising
6 Relationship of online shopping and advertising as a new lifestyle
7 midterm
8 Yaşam tarzı markaları ve reklamları (devam)
9 Lifestyle brands and advertisements (continued)
10 Social media as a new advertising medium
11 Social media as a new advertising medium (continued)
12 Online games and advertising relationship (Advergaming)
13 Signs used for different segments in advertisements
14 Signs used for different segments in advertisements (Continued)

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 10
Odev 2 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 30 30
Quiz 1 20 20
Assignment 1 20 20
Final examination 1 30 30
Toplam İş Yükü 170
Toplam İş Yükü /25(s) 6.8
Dersin AKTS Kredisi 6.8
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