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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
RESEARCH METHODS IN COMMUNICATION SCIENCES IHR 521 1 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. AYTEKİN İŞMAN
Dersi Verenler Prof.Dr. AYTEKİN İŞMAN
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
The goal of this course is to provide learners to get the research methods of communication sciences.
Dersin İçeriği
Science, Scientific knowledge, the ethics of scientific research, scientific research methods, data acquisition and analysis.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Identify research methods. 1 - 2 - 3 - A - C - D -
2 - Do qualitative and quantitative researches 1 - 2 - 3 - A - C - D -
3 - Identify the stages of a reseach. 1 - 2 - 3 - A - C - D -
4 - Develop a hyporthesize 1 - 2 - 3 - A - C - D -
5 - Design research. 1 - 2 - 3 - A - C - D -
6 - Have ethic concerns. 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Basic Concepts (Science, Knowledge, Objectivity etc.)
3 The Ethics of Scientific Research
4 The Ethics of Scientific Research Scientific Research Methods and Basic Approaches
5 How A Reseach Question Can Be Determined?
6 Secondary Use of Resources (Literature Search)
7 Midterm
8 Giving Reference
9 Data Collection Technics 1
10 Data Collection Technics 2
11 Survey, Types of Survey, Prepare Survey Questions
12 SPSS Programı, Data Code and Analysis
13 Netnography
14 Course Overview

Kaynaklar

Ders Notu Punch, Keith, F. (2005). Sosyal Araştırmalara Giriş. (Çevirenler: Dursun Bayrak, H. Bader Arslan ve Zeynep Akyüz). Ankara: Siyasal Kitabevi.
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
Odev 1 40
KisaSinav 1 10
KisaSinav 2 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 10 10
Project / Design 1 10 10
Final examination 1 20 20
Toplam İş Yükü 168
Toplam İş Yükü /25(s) 6.72
Dersin AKTS Kredisi 6.72
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