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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
PROJECT IHR 523 2 0 + 0 0 20
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Doç.Dr. AYDA İNANÇ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

In this lesson, as well as presentation of tools and equipment with their operating principles used during the project work, how to calculate, analyse and interpret outputs from those tools and equipment are explained to students.  In addition, to bring students to own skill to be able to analyse, evaluate, and interpret of outputs of completed scientific studies complying in ethical rules and to be able to convert their studies to scientific written text in a suitable format are also aimed.

Dersin İçeriği

The field of the thesis, introduction of the media and tools and equipment to be used, to show the working principles of tools and equipment

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Makes a Pr or Advertising project. 1 - 2 - 3 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Medias and its limitations used for the project study
2 Medias and its limitations used for the project study
3 The working principle of each of tools and equipment to be used for scientific studies
4 The working principle of each of tools and equipment to be used for scientific studies
5 Use of software, tools and equipment in the study method
6 Use of software, tools and equipment in the study method
7 Design a scientific study
8 Design a scientific study
9 Preliminary test of the study and detection of its subsequent defects
10 Presentation of methods and findings of the study by using table, visual aids such as graphic.
11 Presentation of methods and findings of the study by using table, visual aids such as graphic.
12 Statistical program to be used in this study
13 Statistical program to be used in this study
14 Statistical program to be used in this study

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 100
Toplam 100
Yıliçinin Başarıya Oranı 40
Finalin Başarıya Oranı 60
Toplam 100

AKTS - İş Yükü

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